Starting off as a fledging entity over five decades ago, Motorol had aligned itself geographically and strategically across multiple countries to meet the ever-evolving market demand and become the one-stop lubricant player of the market. Helping Motorol realize its ambitions in India, Quebec Petroleum Resources Ltd.
(QPRL) stepped in to manufacture and market the brand in the country with its state-of-the-art manufacturing facility in Vadodara, Gujarat. The ISO-certified QPRL is a manufacturer and provider of a comprehensive range of oil & lubricant solutions for various applications in automotive, industrial, and specialty segments and has been in the business for over two decades.
With long-standing expertise in sourcing petroleum products, a strong logistics network, a capable research & development team, and an advanced manufacturing facility, QPRL went further to diversify its business by procuring the Motorol license to manufacture and market oils & lubricants under the brand name. Today, QPRL exclusively manufactures and markets over 150 grades of Motorol lubricants adeptly to the three broad sectors of the lubricants industry; Industrial, Automotive and Specialty.
Deep-seated industry awareness and acumen In serving the industry at large, QPRL understands clients’ key requisites of a robust product portfolio, strong supply chain, competitively priced products and lastly, the advanced ability to design and specialize custom products.
Taking in view the current supply/demand scenario and volatile raw material prices, once the consolidation phase begins, the three factors; portfolio, supply chain and pricing will be the core pillars of winning a client’s trust. However, maintaining a steady supply chain flow and controlled price points are something manufacturers will have to confront.
“We, at QPRL, have considerable experience dealing with these untenable situations and have come round it by constant, transparent communications with clients,” informs ArvindPandey, National Head of Sales & Marketing, and Quebec Petroleum Resources Ltd.
Treading closely on the mantra of ‘providing quality lubricants at the right price’, QPRL uses its strong hedging and global sourcing expertise for Motorol’s base oil which ensures the most competitive market prices. This coupled with QPRL’s scientific and modern approach towards production directly affects the cost of the product being produced. This competitive placement opens newer avenues for the brand in terms of acquiring market share and challenging competitions.
Choosing and applying the apt lubricant is a key factor when it comes to achieving maximum performance for faster, compact, complex, and more efficient engines. Herein, lies QPRL-backed Motorol’s expertise in coming up with custom products as per specific applications which greatly serves a wide gamut of industries such as Textile, Electrical, Metal Working, Refrigeration, and Construction apart from the staple Automotive industry.
With its advanced in-house R&D facilities and well-established Quality Assurance Systems, QPRL has also started its special service of developing specially formulated grades in the manufacturing process as per peculiar clients and market demands. “We are prepared to work with the industry to bring about all possible lube solutions for every scenario. This reflects our confidence in the technical expertise we command,” stated Arvind Pandey, reiterating the company’s present footing.
As QPRL continues to forge its market position to become an end-to-end valued entity with dedicated industry investments, it is also concentrating on Motorol’s organic and inorganic growth with an aim for it to achieve the ‘Reputed Indian MNC Brand’ label with a prestigious heritage.
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