Diesel Exhaust Fluid (DEF), an avital component for reducing emissions from diesel engines, has a global market size that is projected to reach $34.8 billion by 2028. This is driven by the increasing demand for cleaner energy and stricter emission regulations across the world.
However, there are numerous challenges involved such as the availability and cost of urea, which is a key component of DEF, and the need for consistent and reliable production to comply with emission regulations. As a company specializing in DEF products, QBLUE has seen remarkable growth since its inception in 2019.
With a keen focus on quality, affordability, and direct customer service, QBLUE has been quick enough to tap into the opportunities and become a major player in the global DEF market. The firm has positioned itself to take advantage of this budding sector with its high-quality DEF products and commitment to customer service.
Based out of India, QBLUE specializes in the production, marketing, and supply of ADBLUE, also known as Diesel Exhaust Fluid (DEF) or AUS32. ADBLUE is a high-purity urea solution that is used in Selective Catalytic Reduction (SCR) systems in diesel-powered vehicles to reduce harmful emissions of nitrogen oxides (NOx).
As a manufacturer, QBLUE produces ADBLUE using high-quality urea and demineralized water, ensuring that the product meets strict industry standards and regulations. The company has a state-of-the-art production facility that utilizes advanced technology to ensure consistency and reliability in the production process. “Our company began its journey as a retailer of engine parts seller in 1998. After diversifying into the transport service sector, we entered the DEF market in 2017 due to the high cost and difficulty in obtaining DEF products for its vehicles”, states Jesusdoss Muthu Kumar, CEO & Managing Director, QBLUE.
Quality & Affordability
The firm prides itself on providing top-notch quality products at affordable prices. Its product range includes 5, 10, 20, and 1000-litre containers, and in 2020, the company introduced a 5-liter container for customer convenience. QBLUE has introduced the Direct Filling Station concept, which has been successfully implemented in Kerala.
QBLUE's remarkable growth and success has to be attributed to its focus on providing top-notch quality, affordability, and direct customer service
The company also plans to establish 5000 Direct Filling Stations across India, with an aim to start 500 stations in Tamil Nadu, Kerala, and Gujarat this year. This innovative concept allows QBLUE to provide direct service to its customers, eliminating mediators and improving customer satisfaction. The firm is committed to maintaining the highest standards of quality, with ISO and BIS standards applied to its operations, and this has been a key factor in the company's success.
QBLUE specializes in the production of Diesel Exhaust Fluid (DEF) products and has plans to ensure reliable supplies by establishing its own raw materials manufacturing company. Additionally, the company is expecting a large order from Mexico, Qatar, South Korea, Australia, and Germany, which will further solidify its position as a prominent player in the DEF market on a global scale.
The company's remarkable growth and success has to be attributed to its focus on providing top-notch quality, affordability, and direct customer service. With plans to expand its services and operations, QBLUE is set to achieve even greater success in the future. Its journey from being a mere retailer of engine parts to a major global player in the DEF market is a testament to its unwavering commitment and innovative spirit.
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