Within India, the implementation of the Bharat Stage IV (BS-IV) Bharat and Stage VI (BS-VI) emission standards, has directly boosted the rate of adoption of DEF, mirroring global regulations like the Euro VI and Euro V standards. However, despite increased interest, there are certain challenges, particularly faced by heavy machinery engines with DEF requirements including storage and handling difficulties on account of DEF’s temperature sensitivity, system compatibility complexities, and quality control challenges for maintaining DEF purity and quality. Addressing these challenges through innovative strategies is QBLUE Fluid. Established in 2017, QBLUE, a contract manufacturing powerhouse in the sector, strives to provide high-quality products at competitive costs, dedicated to building the future of DEF.
From Sourcing to Manufacturing
QBLUE started its journey as a DEF sourcing company, but rapidly transitioned into a manufacturer when sourcing high-quality DEF products became more and more challenging. To ensure that the quality and performance of the products was nothing short of impeccable, the firm established its own manufacturing capabilities. Now, the brand could reliably guarantee the quality and consistency in its products.
“At QBLUE, we are committed to driving innovation, sustainability, and community development while maintaining the highest standards of quality and customer satisfaction.
We continuously strive to be a leader in the DEF industry, contributing to a cleaner and healthier environment. The dedicated team of experts at QBLUE is committed to revolutionizing the DEF market by offering top-tier Diesel Exhaust Fluid at unbeatable prices. Our DEF, made with superior quality Japanese raw materials, meets the highest industry standards, ensuring cleaner emissions and optimal engine performance”, shares Jesudoss Muthukumar, CEO & Managing Director.
Superior Products
QBLUE’s success in the industry has resulted from its ability to develop and deliver top-tier products like its DEF in 5 litres can, DEF in 10 litres bucket, DEF in 20 litres bucket, DEF in 210 litres barrel, and DEF in 1000 litres IBC. To achieve superior quality of products and solutions, the firm has placed stringent quality standards and rigorous testing methods in place that adhere to international standards. Apart from that, the firm also leverages advanced technologies and processes for its manufacturing operations. Furthermore, the firm is renowned for providing comprehensive and impeccable customer support services and training solutions which help ensure its products are utilized as intended and perform exceptionally. Apart from its operational prowess, the firm also stands out for its sustainability initiatives, implementing eco-friendly practices throughout the production and packaging procedures.
“To drive product quality and efficiency further, we at QBLUE leverage several diverse innovation and technology-first measures. We make significant investments to the tune of 10 percent to 15 percent of our funds allocation towards research and development initiatives. These investments are aimed towards our ongoing efforts to improve product formulations, enhance manufacturing processes, and innovate new solutions that meet customer demands and regulatory standards. Apart from this, we also strive to leverage significant automation and advanced machinery to enhance efficiency and precision, thereby enhancing product and service quality and performance”, further shares Jesudoss Muthukumar, CEO & Managing Director.
Thriving in this competitive stream, QBLUE pays close attention to fostering strong and long-term partnerships with suppliers through an array of strategies. For instance, the firm conducts regular audits and assessments of its franchisees to ensure that the quality and compliance standards are met and adhered to. Harnessing the benefits of its collaborative approach, the company works closely with the franchisers on initiatives for product development as well as innovation.
“At QBLUE, we are dedicated to helping franchisers solve challenges by providing high-quality DEF at competitive prices. By leveraging economies of scale and efficient supply chain management, QBLUE ensures that its franchisers have access to affordable, top-quality DEF. This support helps franchisers maintain profitability and meet customer demands effectively”, addsJesudoss Muthukumar, CEO & Managing Director.
Through its proactive approach in redefining the DEF industry, leadership in promoting sustainability through diverse methods, and a forward-thinking approach, QBLUE Fluid is poised to achieve its goals, and develop the future of DEF, globally.
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