There has been an increasing demand for purer, richer, and healthier foods across the world including India. This has also brought to light the issues which exist with the vegetables that are bought by the consumers in a conventional way. Usually, consumers go to the nearby grocery stores/sabzi mandi to buy their vegetables that are brought from the wholesale markets located within the city. These wholesale markets receive the vegetables from agents who trade on behalf of the farmers located all across the country. Hence, there is a very long supply chain that exists for this perishable good, and the vegetables we consume change several hands before reaching our kitchens.
This process of the vegetables reaching customers’ kitchen from the farm after being harvested usually takes several days and sometimes even weeks. Due to this huge time gap, the harvested vegetable slowly starts rotting in a few cases. Although most of the harvest is eatable when we receive it, it is not nearly as fresh as it was when it was harvested at the farm.
This is where Hydroponic farming comes into the picture. Hydroponic farming ensures that the vegetables bought by consumers are as fresh as they as when they were fully ripe at the farm. One such farm engaged in high-tech Urban Farming implementing modern techniques and dedicated to growing healthy vegetables, salad greens, herbs, etc that have high nutritional value is Delhi NCR-based Pure Farms.
Pure Farms uses the concept of ‘Hydroponics, Soilless, Protected, & Local.’ It does hydroponics farming by turning all the empty and generally unused spaces in and around the customers’ house into a small and low-maintenance farm where they can grow some herbs and vegetables and harvest them when needed and use them immediately for cooking. This makes the vegetables being used by you as fresh as possible.
Assisting People In Setting Up Farms
Pure Farms aims to help farmers and others who are looking to start their own business, by providing a hydroponic set up which is essentially a climate-controlled greenhouse in their local
communities where they can grow crops on their own and sell locally within 24 hours of harvest. In short, Pure Farms assists people in setting up a farm and then trains them so that they can themselves grow and sell healthy vegetables in a sustainable way.
Healthiest Lettuces
Since most of the vegetables are cooked, the majority of these viruses are prevented from causing major health issues. However, that is not the case when it comes to salads, which are dominantly lettuce. There are thousands of cases of tapeworm illnesses, E. Coli, Salmonella, and many other diseases every month. All of these are related to salads being consumed which contain lettuce, romaine, or cabbage harbouring such bacteria. This has driven away several people from consuming salads which is a very healthy source of nutrients.
This is where Pure Farms’ lettuce which is a flagship product of the company makes a difference. Pure Farms’ lettuce is grown in its greenhouses in a hydroponic way and protected environment. Hence such pests are unable to attack its lettuce and therefore the company claims its lettuce to be one of the safest in India.
The Journey Ahead
“There has already been a very high demand for healthier alternatives of all types of foods in the past few years; we see the same to increase in the coming years, especially for vegetables. This will drive more people towards starting projects to grow such vegetables locally and we would be able to help them set up their farms easily due to our existing expertise and access to resources,” says Vivek Kapoor, Founder, Pure Farms.
Pure Farms assists people in setting up a farm and then trains them so that they can themselves grow and sell healthy vegetables in a sustainable way
“We already have more projects such as the sustainable living project of the Gulshan Dynasty in the pipeline. We aim to expand the same Pan-India. In the meantime, we would soon be launching one of the most advanced Indoor Vertical Farms in India. This would act as a demo farm that would be showcased to prospective customers and would act as a training center for our customers. Also in the pipeline are our climate-controlled hydroponics grow units for high-end residences. In addition to setting up farms to grow food for human consumption, we are also launching hydroponics farms that grow fodder for animals,” he concludes.
From seed to Box
Pure Farms supports clients through the entire journey right from the seed stage till the product is packed in world-class packaging. It also provides agronomy support.
Energy-efficient systems
Since Hydroponics is a power-consuming project it needs power 24 hours. Pure Farms’ systems are not simply copy-paste of what is being done abroad but the company understands the frequent power cut issues in India, especially rural areas. Therefore, the company has modified and adapted its systems to run on a combination of motors and gravity, thus making them energy efficient.
Marketing & Ecommerce support
Pure Farms guides its clients on marketing strategies and how to launch the products. In few cases the company has also done hand holding and arranged tie-ups with retail outlets. The company has also helped its clients in setting up their ecommerce websites and also support them in listing & selling on aggregator platforms.
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