The disinfectants market is one of the very few industries that came out of the pandemic even stronger than before. Praanapoorna is one pioneering business organization that has been able to develop into one of the most preferred names in the Indian disinfectants market. At a time when generating sales has becomes the sole purpose of running a business. Praanapoorna has stayed true to their mission to make environmentally and socially responsive products affordable and accessible. Through their offerings, the company aspires to revolutionize the way we clean our surroundings while we maintain our immunity with effective micro-organisms in both our Gut and Soil.
Acknowledging the issues caused by chemical disinfectants, Praanapoorna is dedicated to provide alternative natural and safe solutions replacing harmful chemicals in everyday living. Also, Praanapoorna disinfectant cleaners are 100 percent Natural Antimicrobial Solution, Eco-friendly, Bio based product with 99.99 percent disinfectant efficacy, proven with NABL Lab tests including reverse mutation inhibition against pathogens including Virus, Bacteria, Fungi and Mold. Including virulent strains and Gram +ve and Gram –ve Bacteria.
Apart from that, active ingredient ‘Flavanoids’ present in natural enzymes produced by effective micro-organisms and essential oils from herb
extracts are used for fragrance in their products. By aspiring to replace chemical disinfectants and bring more awareness to the benefits of natural disinfectants, Praanapoorna is aiming to realize their vision to Revive and Mainstream Natural Handcrafted products and Circular Economy, Adopting Distributed Local production model with Local raw material.
Circularity and Ecosystem Restoration are at the core of Praanapoorna business model and the company has created a diversified product portfolio that includes Praanapoorna Disinfectant Aerial Spray, Bio-based Antimicrobial Surface Cleaning Agent, Odour control Antimicrobial, for STP areas and Re-cycled water, Bio-based Food-Grade Antimicrobial Detergent, and Fogging Solution for Clean and Safe Air, Disinfectant Natural Home Cleaners which includes- Floor cleaner, Toilet Cleaner, Kitchen De-greaser/scrub, Surface/multipurpose disinfectant wipe, Fruit Veggie wash, Garden & compost spray, and Personal Care items such as Shampoo, Hand wash, & Skin Butters.
Apart from all this, the company also has specialized products for pets as well and this product line includes water less shampoo, fresh coat, pest free, spray, paw butter, and shampoo.
Even with such a wide array of products, Praanapoorna ensures that they will never compromise on the quality of their offerings. Aside this, the natural disinfectant cleaners and antibacterial detergents offered by the company are non-toxic, and highly effective as well. The uniqueness of these products go far beyond other run of the mill products offered by many other players in the market owing to both their quality as well as efficiency when it comes to water usage.
Evolving with the changing times, Praanapoorna has been able to stay ahead of the curve owing to their drive for constant innovation and when asked about the future plans of the company, Smitha Kamath, Founder says, “We aim to integrate with UN Sustainable Development Goals (UN SDG). By using locally available natural raw materials, we integrate- Climate Action, Sustainable Cities & Communities and Industry Innovation into our products.
By building a circular economy with zero waste and energy manufacturing process, adopting Distributed Consumer, Producer Community production model, we integrate- Responsible Consumption and Production, into our packaging process by reusing containers and reducing single use packaging. We are aiming to provide equitable access by training NGO and SHG members to handcraft Natural products for self-use and buy back excess produce. With this we integrate- Social Inclusivity and Equitable Access to Clean Water and Good Health and Well Being in our community production model”.
With all this, Praanapoorna is not only aiming to drive their business growth numbers but the company is aiming to give back to the community and help people live a better as well as a more sustainable life.
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