Around 90% of the Indian market comprises of branded generics. Thus competition poses major challenges for pharmaceutical marketing in India. The extent of com-petition can be gauged by the fact that there are almost 10 to 150 brands of a molecule with similar composition.
With plethora of competitive brands around, it becomes extremely difficult and complex for a physician (the customer) to rely on a particular brand in his/her practice, especially when there are brands with almost similar names, compositions, packaging and prices. For example, most of the pharma companies produce nutraceuticals without identifying the authentic source of raw materials, purity of the compound, quality and lack of experimental evidence.
In such a scenario, the brand which promises a value for the customers is Pondchy Pharmaceuticals. In the highly crowded branded generic market place, differentiation is a strategy not only for growth but also survival in the market-place. In pharmaceutical marketing, differentiation can be utilized or applied as a “start-up” strategy for a brand and then applied to all the marketing parameters.
As most of the farmers of rural economy in India depend on animal husbandry for their livelihood but when it comes to the health of animals,
most of farmers are ignorant about the advancement in Animal Health Science. But now by wide reach ability by multimedia even in rural India there is increase of awareness in health of animals. We, Pondchy also working in creating awareness by participating in Livestock and Poultry exhibition across.
Pondchy Pharmaceuticals believe that to maintain a successful business, veterinary manufacturer must focus on keeping their human clients by ensuring good products. Animals were traditionally defined as property, but in India owners see their animals as a family member. It means they expect the best possible care for their companion. It is the duty of veterinary manufacturers to make sure owners under-stand the importance of prevention in ensuring a pet has a long, healthy life. This can include maintaining a healthy weight and regular check-ups.
Pondchy Pharmaceuticals has a goal of commitment towards its customers for providing high degree of deliverance with quality
Pondchy Pharmaceuticals is committed to a vision of “Health to all without Borders”. They have their lab situated in Sedarapet, Puducherry. Pondchy Pharmaceuticals is making its foot prints in formulation, development and delivery of pharmaceuticals and nutraceuticals products for India and global market. They experiment all the raw materials used in nutraceuticals in their lab so that purity of product could not be compromised. “Pondchy Pharmaceuticals has a goal of commitment towards its customers for providing high degree of deliverance with quality”, Mr. D. Subramanien, chief executive director of Pondchy Pharmaceuticals quotes.
The USP of Pondchy Pharmaceuticals is that although being a mass producer, they never compromise with quality. Mr. Subramanien says, “We consider our customer’s growth as our growth”. Their quality management system works very closely with their production team, so that only good quality products can be ensured. They manufacture, export and supply various type of feed supplement for live-stock and poultry.
Their feed supplement products are either standard blends or tailor-made and manufactured according to client’s specifications. They have a huge range of pharmaceutical products in generic medicines, branded medicines, beta lactum, and non-beta lactum. They ex-port their products to countries like Sri lanka, Ukraine, Myanmar, Nepal etc playing a very crucial role in implementing the welfare of the people.
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