The rising digital market along with increased disposable income of the consumers has triggered the growth of the skincare and personal care market in India. Today, consumers are getting increasingly beauty conscious and are aware of the beauty products available along with their advantages and disadvantages. The cosmetics industry on the other hand has made rapid strides in terms of the ingredient profiling, and the product formulations and has a huge potential due to their safety and efficacy with GRAS status. However, the lack of transparency and fraudulent claims made by cosmetic companies has been a constant point of concern. According to a study, 82 percent of the claims made by cosmetics firms are false or misleading. This situation calls for a transparent and ethical firm that leads with quality and efficacious products which are again backed by scientific studies and authentic testing, and this is where Passion Indulge comes in.
According to Kartik Parikh, Director, Passion Indulge Pvt Ltd, “As an aromatherapy-based natural cosmetic company, we ensure that our products are targeted for specific skin problems and their solutions and not just generic cosmetics, which claim that a product can do everything in one. Today, all our products are in the natural space of 95 percent plant-based ingredient profiles, along with clinically safe activities added for improved results in a stipulated time".
Developing products using Essential Oils
“We are one of a few companies to center and
anchor our brand around ESSENTIAL OILS and their benefits, in cosmetics. Our therapy-based branded cosmetic products are designed with essential oils that are sourced from natural and organically approved sellers and farmers. We feel that Essential oils (concentrated plant extract) as a category has huge potential in terms of its benefits and outcomes in terms of efficacy”, states Kartik.
Today, Passion Indulge uses pure essential oils along with herbs for all of its cosmetic products. The products are natural, color free, fragrance free and free of harmful chemicals. The Company also does DERMA testing of various products to check for the allergen components. Further, the essential oils used by the firm are sourced from approved sellers and farmers, which are again tested through the chromatography method to check the active concentration.
Passion Indulge has also employed robust documentation and raw materials sourcing team, who plays an active role in profiling the ECO/BIO CERT approved vendors offering 95 percent plant-based materials, and also the panel of doctors, technical experts and pharmacists work closely along with management to research, document and offer robust product formulas as per skin or hair problem backed by derma testing and clinical claims.
Natural Product & Certified Facility
“Our products are natural space and we use natural ingredients which are ECO/BIO certified by ECOCERT. Further, our USP is our formulation procedure, which circles around keeping the specific skin or hair problem in mind, ensuring that we use clinically proven ingredients, along with bio-actives and herbal extracts which work in synergy to give a targeted result”, points Kartik.
As an aromatherapy-based natural cosmetic company, we ensure that our products are targeted for specific skin problems and their solutions and not just generic cosmetics
Being a PETA certified, GMP approved, and an ISO Certified Company, Passion Indulge also has a separate formulation development section, where the product is developed and kept for stability studies and also for the study of the efficacy of the ingredients over time throughout its shelf life.
The Future
In the future, Passion Indulge is optimistic of establishing its footprint at Pan India level, with increased exports and also a focus on expanding its market share by offering novel and innovative aromatherapy based natural products in the CMO space for large reputed companies wanting to enter the cosmetics industry.
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