The Indian Diesel Exhaust Fluid (DEF) market was valued at $955 million in 2017 and is projected to reach $1,234.4 million by 2027, at a compound annual growth rate of 2.8 percent. The demand for DEF in India has increased due to the growing heavy-duty truck industry, better infrastructure, and continuous industrialization.
Additionally, DEF's usage in agriculture machinery has further fuelled the Indian DEF market. The expanding automotive sector and the government's and automakers' tighter carbon pollution rules drive the market's expansion. Established in 2022, Nextgen Blue produces DEF of comparable or superior quality to that of major suppliers in India, establishing itself as a trustworthy manufacturer.
The team of proficient experts is committed to improving the quality of its product standards, ensuring prompt delivery, minimizing transportation expenses and typical delivery costs, and delivering timely responses. Nextgen Blue offers Diesel exhaust fluid in various SKUs like 10L jars, 20L buckets, 210L barrels, 1000L IBC tanks, and also as per bulk order through SS tankers of various capacities. Nextgen Blue works only with approved vendors who provide high-quality raw materials and packaging to ensure the quality of its products.
It conducts second-round testing on all incoming raw materials, both internally and at reputable labs such as ARAI (Automotive Research Association of India) and Intertek.
Nextgen Blue's use of advanced technology and automation ensures that its products are free of contamination and meet international standards. The company uses specifically imported EDI (Electrodeionization) technology to achieve zero TDS water, and its operation adheres to ISO 22241. Nextgen Blue has been registered with NSIC after completing the SGS third-party quality audit.
Nextgen Blue strives to fully understand the needs of potential clients who reach out through direct marketing or online channels. The company offers free 20L samples to serious customers and follows up with them to get feedback on their experience. Positive feedback leads to further discussions about the client's specific needs and how the company can meet them on schedule. Nextgen Blue's supply chain division helps determine the most economical delivery strategy. A team member follows up with customers after delivery to gather feedback and identify areas for improvement. This approach enables the company to maintain loyal customers and obtain valuable information to improve its business operations.
Nextgen Blue's team comprises experienced chemical and mechanical engineers with Ph.D. degrees who are Fortune 500 advisors and consultants. They hold USA Patent and certifications such as Six Sigma Black Belt from Motorola University and Certified Lean Manufacturing Experts (CLE). They have an average of 28 years of experience providing technical services to top industries globally.
“Within three months of Nextgen Blue production facility being operational, the team visited clients in West Bengal and neighboring states in Eastern India and North East India to showcase their products and the capabilities of their highly qualified team. The company received orders from mining areas in West Bengal, Jharkhand, Bihar, Odissa, Assam and Chhattisgarh. Additionally, the company engaged with clients in Bhutan and Nepal through its dealers and switched from a B2C to a B2B model to expand its reach throughout India starting in December 2022”, shares Susanta Lahiri, Director, Nextgen Blue.
Nextgen Blue is in talks to open new facilities in key locations to lower transportation costs and ensure quick delivery to customers. The company is engaging with white label manufacturing for some established brand in India. The company is also establishing a production facility to meet the growing demand for genuine engine oils and greases in Eastern India and the country. Nextgen is exploring the possibility of launching a sister concern to offer a top-quality DEF dispensing device and possibly setting up franchise manufacturing facilities in challenging states.
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