Sports equipment manufacturers are a vital component of the sports industry, responsible for producing and distributing various equipment, apparel, and accessories that athletes and sports enthusiasts use. These products, such as balls, rackets, shoes, and protective gear, are essential for optimal athlete performance. To ensure that their goods meet athletes' distinct needs and preferences, manufacturers partner with coaches and sports teams closely.
The sector is competitive, with firms facing a range of obstacles, such as the need to consistently innovate, supply chain disruptions due to COVID-19, counterfeit products, and compliance with regulations. National Sports can overcome these challenges by providing quality gear at reasonable prices, promoting grassroots sports, partnering with manufacturers, and investing in R&D to create cutting-edge products.
National Sports, an esteemed Indian sports goods company, has been producing high-quality products for over 60 years. It was founded by Late K.L Mahajan and is now managed by the third generation of leaders, Ashish Mahajan and Kunal Mahajan. The company is one of India's fastest-growing sports firms and is a top exporter of sports goods. It has received multiple awards, including the 'excellence in exports' award from the Prime
Minister of India and the 'highest number of exports of Sports Accessories from India' award from the 'Sports goods export promotion council'. The company is also an authorized export house and has received the export excellence award for 30 consecutive years.
Commitment to Quality & Innovation
National Sports manufactures and supplies more than 2500 sports products in various sports categories, and it has a significant market presence in India with over 800 retail outlets and availability on major e-commerce platforms. The company takes pride in producing all its products in India and is successfully exporting its goods to 102 countries across the world. National Sports has reputed brands and leading sports clubs as its clients. It has three factories in Meerut that are spread over 25000 square yards and cover approximately 300,000 square feet of production area. The company employs a skilled workforce of 600 people, and it has all the necessary machinery required for the manufacturing process in-house to deliver quality products at reasonable prices.
Behind every athlete's success, lies the dedication & innovation of sports equipment manufacturers, providing the tools that empower champions to reach new heights
"The goal of National Sports is to become a leading global sports company by offering innovative sports products that enhance player performance. Its mission is to achieve complete customer satisfaction by consistently innovating its products, maintaining quality standards, providing exceptional services, and offering competitive prices. The company employs Total Quality Management (TQM) principles in all of its operations and holds certifications such as ISO 9001:2015 and SA-8000. The majority of its products are IAAFapproved and have the CE marking for safety, while its TT tables are approved by TTFI", shares Ashish Mahajan, CEO, National Sports.
Future Roadmap
National Sports is a manufacturer that has witnessed India's sports history up close for decades. The company has carved a niche for itself in the global sports goods market and is committed to providing quality products at the right price. With its strong leadership and skilled workforce, the company is well-positioned to achieve its vision of becoming a leading sports company in the world. The company aims to achieve total customer satisfaction by providing quality products at competitive prices, consistent quality, and unmatched services.
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