Fast Moving Consumer Goods (FMCG) is one of the key segments of the Indian economy. As per India Brand Equity Foundation, it is estimated that the FMCG market share will increase by a compound annual growth rate of 14.9 percent and will reach $ 220 billion by 2015. In the year 2021 FMCG market grew by 16 percent, the highest in nine years. COVID-19 has led to increasing consumer awareness of personal hygiene and sanitation, especially in the wet wipes market.
Mor Medics were established in 2013 and have been helping new entrepreneurs in launching wet wipes with innovative ideas. Amongst personal care wet wipes, baby wipes have acquired the largest segment apart from facial wipes and intimate wipes, which have also witnessed an upward trend. Mor Medics is positioned among the top three wet wipes manufacturers in India. It has successfully managed to launch 75 percent alcohol wipes with extended shelf life during COVID-19 and disinfectant wipes in canisters, post COVID.
Firm's Partners
The organization has been providing quality services to some of the biggest FMCG brands like The Himalaya Wellness, Piramal Healthcare, Mother Sparsh, Medplus, Pharmeasy, Tulip, and many more. Mor Medics have also collaborated with The Taj Group of Hotels, The Yellow Chilli, and The Indian Railways to help raise standards of hygienic lifestyle.
It is the first Indian wet wipes manufacturing company that can produce wet wipes of single sachets, three-side sealing packs, multipacks, baby wipes up to 120 wipes per pack, and canister wipes. Mor Medics have also developed wet wipes for household cleaning like Kitchen Cleaning wipes, glass cleaning wipes, and institutional disinfectant wipes.
Technology
"Technology is firm's backbone. The firm sets itself apart from other competitors in the market due to the availability of the most advanced machines to leverage quality products, more than nine years of industry experience, and various well-established and researched formulations on the shelf. The machines are equipped with sensors, cameras, and PLC-controlled monitoring for quality assurance", shares Satnam Singh, Director Mor Medics.
In-house testing
The organization has a well-equipped microbiology laboratory which enables it to perform regular quality checks for all the incoming raw materials and finished goods before production. The team at Mor Medics has senior managers with years of industry experience, and over 100 employees, who enable the company to meet its quality and sales targets. The organization provides periodical training to the team to ensure better working and improved production.
Future Roadmap
Mor Medics boasts of developing world-class formulations as per customers’ requirements. Continuous research & development on new ideas, regular upgradation of the production facility, and intellectual investment in manpower aim to strengthen the firm's position year after year. The firm is continuously hiring experienced brains of the industry to ensure zero glitches in the services provided and maximum customer satisfaction.
Continuous research & development on new ideas, regular upgradation of the production facility, and intellectual investment in manpower aim to strengthen the firm's position year after year
The organization plans to launch 99.9 percent water wipes and other variants with new brands, in the future. Through continuous investment in technology, laboratory equipment, skilled manpower, and automation, Mor Medics aim to stay ahead of its competitors. The organization envisions bringing in innovations while maintaining the standard of quality and aims to keep growing and providing the best quality management services to its existing and upcoming clients. From conception to the launch of your product, Mor Medics will provide all services in private labelling.
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