TMT bars are one of the most important components for building infrastructure. With India emerging as one of the fastest growing economies in the world, there is going to be a lot of investment in infrastructure, since infrastructure development plays a very import¬ant role in the growth of any economy. India’s per capita steel consumption is 76 kgs which is well below the world average of 233 kgs.
To increase this to 160 kgs by 2030-31, as target¬ed in National Steel Policy, Indian steel Industry will need to grow at nine percent CAGR, and TMT will also play a significant role in achieving this target. Also, with the Central Government’s schemes like PMAY to provide housing for all, will play a significant role in helping the steel market grow.
Major problems that the customers face in this segment is quality specially rusting of TMT and timely delivery of materials. Moira Sariya produces 100 percent Corrosion Resistant Fe550 Grade TMT bars. Moira never compromises on the quality of its product, and that is why the firm has built such a huge trust over the years. According to a report published by IPSOS, more than 8 customers out of 10 ask for Moira from the dealers/retailers in western MP while buying TMT bars.
Starting with TMT segment in 2010, in West MP, Moira now precise across 7 states, 300 cities+ with a family of over 650+ dealers. Gujarat and Rajasthan are adding significant sales volumes since 2020 which is a very encouraging sign for Moira. The plant was established by Chairman Vimal Todi who laid the foundation stone of Moira in 1987 with 35 years in the industry. While, today the company’s retention rate is over 90 percent now. Built in an area of around 47 acres, the firm comprises of Furnaces, Caster and Rolling Mill.
With around 2000 plus employees, the entire process is divided into four major part which starts with Raw Material Processing in which Moira is using highly advanced machines including Shear Machine, Box Shear, Scrap Baler to improve the quality of scrap before it is melted. Moira currently has four induction furnaces of 30 MT capacity to achieve 7 million ton capacity.
Moira is among very few steel companies whose lab is NABL certified
Moira’s Continuous Casting Machines with high level of automation (SCADA, HMI and PLC based) facilitate the four furnaces and are used to cast billets from the molten metal. Moira has two rolling mills to roll TMT and Wire Rods that are responsible for the outcome of desired products having required strengths and other properties. Also in current Financial Year Moira has started implementing TPM, a Japanese Philosophy for continuous operational improvement and higher efficiency.
“We are very bullish on the steel Industry. Currently the crude steel production capacity in our country is approx. 125MT which the government plans to increase to 300 MT. Also with a very low per capita consumption, which currently stands at 76 kgs, our government plans to increase it to 160 kgs by 2030-31. Steel is going to be a major contributor in India’s growth story”, signs off Vimal Todi, Chairman, Moira Sariya.
This speaks volumes of the trust that Moira has built. In order to ensure timely delivery of product, Moira has implemented a lot of digital initiatives, like Freight Tiger, Sales Force, and much more, which provides a transparent system to its customers to track its vehicle as soon as they place the orders. The firm also works on the concept of OTD (On time delivery) and more than 90 percent of material is delivered in time, which is 24 hours of order.
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