The Indian paint industry has been witnessing a gradual shift in the preferences of people from the traditional whitewash to high-quality paints like emulsions and enamel paints, which is providing the basic stability for growth of Indian paint industry. Besides, it is creating a strong competitive market, where companies are utilizing different strategies to tap the growing demand in the market for a larger share. Contributing to the evolving market is Visakhapatnam based M.K. Gold Paints Pvt Ltd, one of the leading paints manufacturing groups that manufactures Industrial, marine and decorative paints suitable for any application including severe corrosive Industrial Environment, refinery, dock and harbour Installation, barrages, swimming pools, pulp and paper Industries, under water applications and heat resistance applications since 20 years.
M.K. Gold Paints Pvt Ltd is among the top 10 companies in India that provides products of anti-corrosion coatings and application services along with guarantee to refineries, steel plants, fertilizer companies, and projects. It also supplies its products with warranty to minister of defense, railways and construction companies. The company offers an array of products and some of its product range includes all types of both solvent and water base paints i.e., zinc chrome primer, zinc phosphate primers, metal primers, Itch primers, epoxy primers, chlorinated rubber primers, synthetic enamel finish paints, chlorinated rubber finish paints, epoxy finish paints, poly
urethane (PU) and micaceous iron oxide (MIO) paints, bituminous anti –corrosive paints, an high build primers. “Our product range is well accepted in the market. We are technically qualified and have successfully completed our work contracts in time across Government, semi Government and private sector industries,” says Mullapudi Krishna Rao, Director, M.K.Gold Paints Pvt Ltd.
The company provides state of the art laboratory and facility for maintaining and controlling quality products. It has an ISO 9001 2015 certification which indicates to follow procedural quality protocols and management policies through documentation. Besides, its products are MSME NABL certified laboratory (Govt. of India) certified too. “One more feather to our cap is CQAE (Chief Quality Assurance Establishment, (Govt. of India) inspected our premises and facility and expressed great level of satisfaction. It issues inspection certificates in frequent intervals as per the requirement,” informs Mullapudi Krishna Rao.
Apart from manufacturing industrial paints and coating, M.K. Gold Paints Pvt Ltd also undertakes job applications for the process industries. It provides training services and nurtures professionals in the domain of production, marketing, application and management. “We try to find appropriate professionals and depute them in right place at right time. We have till now employed 150 to 200 employees and by 2025 we wish to provide more than 1000+ employment,” he mentions.
The Journey
In 2002, the company began its commercial operations as manufacturers of decorative paints and successfully established 600 dealers-networks in Andhra Pradesh, Telangana and Orissa. It eventually with the change in government policies and increased rate of taxes diverted its operations to industrial coatings and applications with guaranty and warranty and began catering its services to refineries, fertilizer companies, steel plants, Ministry of Defence, road projects and railways. Some of its esteemed clients include Material Organization, Visakhapatnam (MOV), Ms. Hindustan Petroleum Corporation Ltd., Ms. Rain Calcining Ltd., East Coast Railway – Waltair Division, National Highway Authorities India, MFL (Madras Fertilizers Limited and RINL (Rashtriya Ispat Nigam Limited) etc.,
Narrating about the future roadmap, Mullapudi Krishna Rao, avers, “In the coming five years we are planning to expand Pan India and availing top 10 business school’s expertise and research through our young and experienced promoters who are pursing MBA from MECHIGAN ROSS BUSINESS SCHOOL in USA and research in Andhra University in India to chase the targets.”
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