The expanding automotive production, rising demand for OEM tyres, increased adoption of technologically advanced tyres, and the growing popularity of EVs are driving significant growth in the Indian tyre market. Driven by robust growth, Metro Tyres, established in 1968 as the flagship company of the Metro Group, has consistently progressed, becoming a trusted name in performance tyres and tubes. Renowned as the top two-wheeler tyre manufacturer and supplier in India, the company is a leader in the industry, surpassing many of its competitors in the Indian tyre market.
Metro Tyres, a company with nearly 55 years of history, started with modest operations, producing 1,000 bicycle tyres per day. Over time, it has grown significantly, now achieving a production capacity of approximately 100,000 tyres daily. The company operates in domestic and export markets, with a strong presence in Europe through a 25-year collaboration with Germany's Continental AG. "As Continental's outsourcing partner for bicycle tyres, we also produce motorcycle and two-wheeler tyres under joint branding, with ‘Continental made by Metro’ for the Indian market", says Rummy Chhabra, Chairman cum Managing Director.
The long-standing collaboration with Continental AG has been instrumental in Metro Tyres' growth. By leveraging India's cost-effective labor, the company supplies high-quality products at competitive prices, creating a mutually beneficial partnership. This strategic alliance has enabled it to cater to European markets effectively, blending cost efficiency with high-quality standards.
To maintain these standards, the company's R&D team stays attuned to the demands of European and U.S. markets, developing products that meet rigorous quality requirements. The strong R&D capabilities, combined with occasional support from Continental's team, ensure that the company remains at the forefront of technological advancements in tyre production.
Adapting to Market Trends
Metro facilities produce tyres and tubes for bicycles, motorcycles, scooters, and three-wheelers. Recognizing the potential of electric vehicles (EVs), it has developed specialized tyres for this segment, with a strong focus on innovation through ongoing R&D efforts. Key milestones in this transformation include starting with bicycle tyres and gradually diversifying into two-wheeler and three-wheeler tyres. Given that India is the world's largest two-wheeler market, the company has successfully penetrated this vast market, supported by its extensive sales network comprising 50 offices, 200+ personnel, 5,000 dealers, and 70-80 distributors. The company's robust distribution network guarantees the fulfillment of even the smallest orders nationwide within 24 hours.
Metro Tyres, known for its advanced manufacturing facilities, remains at the forefront of the tyre industry by staying informed about global trends and innovations. The company actively participates in international exhibitions in developed markets such as Europe and the U.S., where they study new product launches, design trends, and demand patterns. Their R&D team integrates these insights into product development, focusing on the future market with plans extending 12–18 months ahead.
"In response to increased sustainability demands, particularly in the EU, the company fully complies with upcoming regulations, such as the new rubber mapping guidelines set to take effect from January 1st. The company is well-prepared, having adapted its production processes to meet these stringent environmental standards", shares Rummy Chhabra, Chairman cum Managing Director of Metro Tyres.
Metro Tyres is competent and poised for continued growth, focusing on meeting the needs of the European and American markets in the years ahead
Looking ahead, Metro Tyres aims to expand both domestically and internationally. The company plans to increase production capacity by 20–25 percent over the next few years, targeting new partnerships with leading global manufacturers, especially in Europe and the U.S. Companies’ state-of-the-art facilities and strong R&D capabilities position them well to meet the evolving demands of these markets, with a strategic focus on growth in Europe and North America.
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