India's fragrance market has seen a significant shift in recent years, with consumers becoming more aware of the importance of personal grooming and hygiene. The market size of the fragrance industry in India is expected to reach $2.94 billion by 2023, growing at a CAGR of 11.50 percent during the forecast period.
The fragrance market is characterized by intense competition, with a few key players holding a dominant position in the industry. However, there is also a significant presence of local players like Mayas Fragrance Specialties, who have carved out a niche for themselves by offering world-class fragrance solutions at reasonable pricing.
Mayas Fragrance Specialties is the result of the vision and dedication of Pandurang Shinde, a diligent and enthusiastic technocrat. Mayas commenced its operations in 2010 as a small business venture nestled in the charming Sayali Hill precinct of Baramati.
Bolstered by a cadre of motivated professionals equipped with extensive expertise in the fragrance industry, the company has tirelessly endeavoured to carve out a niche in India's fiercely competitive fragrance market. Presently, Mayas operates from a cutting-edge Research Center and Manufacturing Facility that sprawls across an impressive expanse of 30,000 square feet.
Commitment to Quality & Innovation
Mayas places great emphasis on providing high-quality, dependable, timely, and flexible services and products. Explaining more on this, Pandurang Shinde – the Director of Mayas Fragrance Specialities says, “The company's unique selling proposition is rooted in its constant exploration of novel materials and combinations that amplify the olfactory experience of its products.
Furthermore, Mayas keeps abreast of internationally recognized regulatory standards and delivers fragrances that fully comply with safety and environmental requirements". Mayas' vision and mission are focused on establishing trustworthy and enduring partnerships with all stakeholders and imparting each product with its distinct olfactory identity.
Mayas' Expertise in Fragrance Development
Mayas' technical and creative team boasts significant experience in fragrance development for various personal care products, including bar soaps, shampoos, conditioners, creams, lotions, talcs, and more. The company regularly updates its fragrance portfolio to stay in sync with the latest market trends. For the air care category, which is rapidly growing worldwide, Mayas offers fragrances that undergo rigorous testing to ensure excellent bloom and substantivity, meeting the expectations of consumers. Their team is also available to provide technical assistance for innovative air care concepts.
Mayas fragrances specialties places great emphasis on providing high-quality, dependable, timely, and flexible services and products
The household and laundry care category requires highly technical expertise, and Mayas can provide the best-performing and stable fragrances for these products. Additionally, the burning products category demands a careful selection of fragrance ingredients that can withstand high temperatures during burning. Mayas incorporate the rich tradition of Indian attars to provide consumers with divine fragrances.
India's fragrance market is highly competitive. “Mayas Fragrance Specialties has carved out its place by offering world-class fragrance solutions backed by a commitment to quality, reliability, and flexibility. With a dynamic team, cutting-edge research center, and state-of-the-art manufacturing facility, Mayas is well-equipped to support its clients with world-class fragrance solutions that enhance the consumer experience", concludes Pandurang Shinde.
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