Today, the global battery market is booming by leaps and bounds and it is expected to reach $ 155.5 Billion by 2027 as the need for energy is increasing rapidly in the current scenario. Seeing the growing importance of batteries in our day-to-day lives, Massimo Batteries came into existence 40 years back to fulfil the required needs of the society. Established in the year 1980 by Deepak Mittal, Massimo Batteries is a very strong player in the south and west with its current network spanning across 15 counties along with 12 states in India while it plans to expand further.
Backed by experienced and efficient team, Massimo Batteries is committed to delivering quality products, service support, affordable price, and strong channel relationships. The company has grown under the mentorship of Deepak who started the journey from Vijaywada (Andhra Pradesh) in 1980.
“The battery market has become a storage solution for customers for their different needs, home, auto, commercial, bikes, the UPS segment has been supporting the emergency load in the manufacturing, data centers, IT, and health sectors, the Lithium-ion penetrations have kick started in all of these applications.
Growing electricity tariffs and power cuts faced by commercial and industrial sectors are driving the battery demand. The rise in E-vehicles for local commutes has also triggered this industry and is seen as an alternative to fuels. Massimo Batteries is here to bridge the gaps in demand-supply with high quality products that have high performance to last long life”, speaks Deepak, Founder, Massimo Batteries.
The firm has a well-established manufacturing unit with 21 acres of land and three lac sq. feet shed. The capacity of the unit is of one million tubular batteries and 1.5 million two wheeler batteries. Having a manpower strength of 700 employees, the company keeps itself apart from its competitions in the market on the basis of the rich experience it holds, the quality products it provides, the service commitment it gives, and its international acceptance.
Today, Massimo is positioned as an established battery player in Southern region with High product quality, reliable service support, and strong channel relations with Rohit Sharma as a strong brand ambassador. The firm has strong and experienced promoters. Also, the firm is hiring a team of professionals from the industry to support the growth and bring in an overall professional environment.
“We remain positive about the growth of this market at the CAGR of 20 percent over the next five years which shall be dominated by electric vehicles and passenger cars division. We are expected to grow at the pace of more than 50 percent YOY as currently having a smaller market share”, says Deepak.
Massimo is positioned as an established battery player in Southern region with High product quality, reliable service support, and strong channel relations with Rohit Sharma as a strong brand ambassador
Currently, the company is present in IB, Vrla, 2W Solar segment, and in the years to come, it plans to launch Automotive, inverters, and Li-ion batteries to complete our portfolios. Massimo batteries also intends to carry out pan India expansion in North and East markets with a strong team and channel network. “We shall also be launching On-Site service networks for customer satisfaction. Our plans also include lots of marketing activities to make it a consumer-preferred brand in the next 2-3 years”, concludes Deepak.