Auto components manufacturers are the driving force behind the continuous evolution of the automotive industry. According to the Auto Component Manufacturers Association of India, the Indian auto component industry is expected to grow to $200 billion by 2026. In the fiscal year 2022–2023, the industry grew 32.8 percent to a record turnover of ₹5.6 lakh crore ($69.7 billion). The industry is further expected to grow at a CAGR of 10.4 percent from 2020–2025.
However, the auto components manufacturing industry has challenges like any other sector. Fluctuating raw material prices, geopolitical uncertainties, and dynamic regulatory landscapes pose significant hurdles. MACAS Automotive, based in Haryana, is a leading player in India's automotive industry, specializing in clutches and brakes. Renowned for quality and reliability, the company has three decades of experience, navigating technological shifts.
MACAS Automotive navigated significant challenges stemming from the closure of a major clutch industry player, leading to a market inundated with substandard products and customer confusion. The intricate nature of clutch manufacturing, involving 32 components, acted as a formidable deterrent for imitators.
Amid the closures of industry leaders, customers faced the dilemma of distinguishing between authentic and subpar products. In response, MACAS implemented a comprehensive strategy, prioritizing quality through stringent checks and collaborations with trusted partners like Miba. The company's commitment to reliability set it apart, bolstered by a nationwide team of 45 field staff providing comprehensive support. MACAS Automotive's Unique Selling Propositions revolve around quality, an extensive 160-variant range, and customer care.
“Our commitment to quality is driven by the stringent standards set by Original Equipment Suppliers (OES), defense, and state transport authorities. To ensure compliance with these benchmarks, we maintain a comprehensive test facility where all parameters are regularly checked”, speaks Pramod.
The firm’s state-of-the-art machinery is open for inspection, and every product undergoes random checks. In the rare instance of a customer complaint, the firm’s 30-member strong quality team, overseen by the MD himself, diligently investigates, capturing images and samples for analysis. With a meticulous process in place, MACAS Automotive's rejection rate is a mere 0.001 percent. For transparency, a dedicated personnel, staffer, handles customer complaints, ensuring swift resolution. In OEM, the firm has never faced rejection from defense, state transport, or any sector, affirming its steadfast commitment to stringent quality checks, both internally and through the vendors following classified QSR standards.
MACAS Automotive, under the leadership of Anuj Mehta, son of the esteemed VK Mehta, has carved its path as a distinguished entity specializing in friction material. While VK Mehta was previously engaged in clutches and served as a director in a clutch company, Anuj Mehta established MACAS as a separate venture with a focus on friction material. Originally the sole supplier of Miba buttons for the Indian OEM industry, MACAS has a strong foundation in German collaboration and expertise in friction material.
The firm is on an ambitious trajectory, starting with a single plant and now proudly operating four facilities in Faridabad Haryana. The company's expansion is not only physical but also customer-centric, with plans to accommodate the growing influx of customers. Recent acquisitions of four to five containers from the USA highlight the global reach and the need for scaling production to meet demand. With a commitment to quality, the company has invested in skilled design personnel, enabling a steady expansion of its product offerings. While specific details are kept confidential, MACAS is exploring opportunities in diverse sectors, signaling a dynamic and inclusive expansion plan. The company's vision extends beyond the current 200 crores, with aspirations to reach 1000 crores, reflecting a mindset where the sky's the limit.
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