The boxing equipment market includes a number of areas ranging from providing safe products such as gloves, punching bags, protective gear, and faceguards to making a fashion statement. Boxing has received significant attention in India in recent years, thanks to the performance of our world-class athletes. This elevation of the sport is expected to aid the expansion of the boxing equipment market.
Customers expect quality, consistency, timely delivery, and competitive pricing from suppliers, just as they do in any other market area. Established in the year 1986, Leisure Export Worldwide (LEW) has created a niche for itself in manufacturing and supply of boxing equipment due to its competency in delivering standardized products; be it in terms of quality, consistency, reliability, timely delivery, or cost-effectiveness.
LEW is an export-oriented company with unparalleled experience in the sporting goods industry. Today, it is affiliated with some of the world's most renowned firms to whom it has supplied quality products for many decades. Currently, the company is expanding its presence in the Indian market as the industry grows more lucrative. LEW has professionals on its team who have thorough expertise in the sports field. It also believes in bringing in new talent to help balance out the team's future readiness and passion.
LEW offers a whole gamut of boxing equipment. The company has 300 different products in its portfolio, ranging from gloves to head guards, hook & jab pads, foot wears/accessories, abdominal guards, apparel, punching bags, and more. Due to the sheer experience, it brings to the table, LEW has been in tandem with international standards when it comes to consistency in quality at better pricing. Hence, they are exclusive suppliers to some of the world's largest brands across the Americas, Europe, Africa, Asia & Australia.
"With all the overseas customers that we are doing business with, we have built a strong rapport & a solid working relationship. There are companies that have been doing business with us for over 30-40 years. So, there's quite a telepathic kind of relationship that we have with them. When they conceive new products based on feedback that they have from end users, we are prompt in expeditious development keeping in mind user safety, comfort, and performance”, says Anuj Mahajan, VP-Marketing at LEW.
“We have a dedicated sampling team who utilizes appropriate materials and craftsmanship to develop new products. Once samples are furnished to customers, field tests are carried out to ensure everything is as per the requirements. Further, if some changes need to be made along the way, we make sure that we work closely with customers to develop a perfect product that sells well in the market for years to come”, he adds.
Starting from a humble beginning, today, LEW is supplying its products to the world's top five brands in the boxing equipment segment
LEW has grown manifolds over the years. Starting from humble beginnings, today, it is supplying products to the world's several top brands in the boxing equipment segment. The company’s success is attributed to a team of seasoned professionals with vast experience in product development, finance, and marketing.
“Going forward, we will focus on growing our share in the Indian market. As India is a huge market, we intend to upscale our production capacity by setting up another plant. This would enable us to offer our services more efficiently. Also, fitness is a line that is aligned with boxing. We will also be offering products related to the fitness industry in the years to come”, concludes Anuj.
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