The agrochemicals industry in India is a rapidly growing sector driven by the growing population across the globe. India is the fourth largest producer of Agrochemicals and the 13th biggest exporter of these products. At the same time, there is also a glaring challenge faced by domestic consumers (farmers in particular), regarding product pricing. With the rising demand for crops, the requirement for agrochemicals is anticipated to continue rising as well for crop protection.
With the aim of incentivizing distributors and farmers to purchase agrochemicals to protect crops and ensure improved yields, Krushi Crop Science- a prominent manufacturer of a wide range of agrochemicals has implemented a tiered pricing model. Based out of Ahmedabad, today, this company is among the top 10 manufacturers of agrochemicals in the country urging farmers to partake in ‘Innovative Agriculture with Us’.
Pest Management Formulations
Although the company was established in 2007, the year 2014 marked a turning point in its history, when the current managerial heads took over the firm’s operations, taking its product offerings from roughly 15 to over 133. The association of M. D. Malviya (Sales and Marketing Director), Hemendra Herma (Director), and Girish Malviya (Director) propelled the company growth trajectory. Today, the firm not just formulates and manufactures over 133 products, but also serves the states of Maharashtra, Madhya Pradesh, Gujarat, and
Rajasthan through its exceptional network of over 2000 distributors under its brand name ‘King’ Pesticides.
“We are manufacturing and formulating diverse products in all product categories as per market needs like pesticides, fungicides, weedicides and PGR products. We had our own plant situated in Kerala GIDC region in which we formulate all products and stock the products. We have our own technical testing and product testing laboratory so after preparing each batch, we send it across to be tested, ensuring that we can give the best quality products to our valued farmers of India. We are working for more than 10 companies from all over India. We are also concentrating on production of environmentally safe products which will be very helpful for the advancement of sustainable agriculture practices”, shares Mahesh Malviya, Marketing Director.
Dynamic Approach
In order to stay ahead of the competition, the firm undertakes a multifaceted approach, wherein it invests significantly into R&D initiatives to understand the needs of the farmers when coming up with new formulations. Additionally, the company also emphasizes the responsibility of aligning its offerings with national interests, an example of which can be seen through its formulation and sale of organic products. The creation of these products came in alignment with the PM’s vision of Organic India, with a goal of aiding governmental agriculture departments.
With crop & farmer improvement at its core, Krushi Crop Science does more than just focus on manufacturing
“We develop products with diverse formulations, modes of action, and application methods to suit different crops, climates, and farming practices to suit the diverse needs of farmers. Moreover, we offer customizable solutions and product variants that cater to specific crops, soil types, and climate conditions. We also implement educational programs and outreach initiatives to educate farmers about the best practices and the optimal use of products based on their specific circumstances, among other initiatives”, further shares Mahesh.
With crop and farmer improvement at its core, Krushi Crop Science does more than just focus on manufacturing. The company organizes farmer meetings to understand their needs, collaborates with local experts and institutes to tailor its solutions, and also implements tiered pricing structures taking into account the economic conditions of the diverse regions and customer segments. Leveraging technology and collaborating with NGOs, the company aims to further enhance the accessibility of its products, with the goal of expanding its footprint across India in the next 10 years.
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