The roofing and cladding market is poised for phenomenal growth in India. The construction industry has witnessed a boom in the last few years and this is very much expected to continue with increase in purchasing power of people and governments focus on infrastructure and rural housing. The major challenges faced by roofing and cladding sheet manufacturers is to cater to the changing demands of the customer in terms of requirement of more innovative products at reasonable prices offering good quality and value. With increase in land prices, consumers prefer RCC roofing to add vertical space on their land.
“Our direct contact with dealers gives us valuable feedback of the customers from the market. This helps us understand the requirement better and come up with innovative products and solutions. Regular communication with the channel partners, focus on quality, price which offers good value, focus on supply chain management, consistency of supply has been the hallmark of JRT. The constant focus of the management to generate value for all its stakeholders has paid rich dividends”, states Ravi Agarwal, Co-founder, Jumbo Roofings and Tiles.
The Growth Story
Jumbo Roofings and Tiles (JRT) has increased its focus on rural areas to address the challenge. The demand for roofing products has increased manifold in the rural areas and the large population itself offers a tremendous opportunity for growth in the market.
“Our factory is located at Guwahati and our primary market is Eastern India with special focus on the North-Eastern states. The high logistics cost of any roofing product brought from outside North-East increases the price and this gives us a distinct advantage in terms of being competitive in the local market. The difficult and hilly terrain of the North-East makes marketing and logistics a herculean task which are managed relatively better by our company.
North-East is a high rainfall area and as such the requirement of cement fibre roofing sheets is good. Our company has established itself in the last decade through continuously striving for excellence and building a wide network of dealers ensuring availability of our products to the customers. The response has been outstanding and has motivated us to set up another unit in the area to cater to the increasing demand for our products. The company has built itself from scratch to an enviable position today only because of its customers, dealers and employees”, says Deepak Kayal, Co-founder.
Deepak Kayal, Co-founder
Marching Forward
The company started production in the year 2010 and slowly started setting its footprints in the market. With each passing year the company kept on growing in terms of revenue and establishing its brand through quality products. But there were new challenges each year in terms of widening and deepening the market reach, network and products. The relentless focus on each of the tasks meant the goals were achieved. Today it has revenue of more than Rs 50 crores per year with more than 500 dealers covering a geographical area of entire Eastern India. It is no mean achievement for a company based out of North-East India.
“The market all over the world has been consistently growing for fibre cement construction materials and JRT through its group company JRT INDUSTRIES LLP will introduce these outstanding products in the coming year. The pioneering spirit remains undiminished and this state of the art factory using renewable energy would set a new benchmark for Eastern India”, the Co-founders conclude.
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