In today’s time, digitalisation plays a crucial role in creating a suitable business environment by reducing the gaps in communication both in terms of time and exchange of information between parties involved. Customers expect brands to reach through digital platforms, which have increased the need of creating a proper blend in traditional and digital marketing approaches. Striking this balance requires extensive industry experience, especially in a highly competitive industry like building materials. Building materials segment has been rapidly evolving in tandem with technology, project type, completion span and budgetary requirements of the clients. Keeping abreast of this evolution is a challenge.
HIL holds a legacy of 75 years and representation through huge loyal consumer base. It stands out with its consumer-centric vision and by integrating marketing, sales, ecommerce, and customer service. Dhirup Roy Choudhary, MD and CEO of HIL say, “HIL provides innovative, superior quality and sustainable products to its customers. The addition of Parador flooring to HIL’s portfolio has further amplified our offerings as a one stop building materials provider to consumers. All our brands carry the legacy of the CK Birla Group which is the embodiment of trust, superior quality, consistency, and delivery on the promises made.”
Sustainable Manufacturing Practices
HIL operates with a superior quality product and service standard embedded in each of its operational sphere. It has a keen knack of using the help of ever-evolving technological innovation in driving operational excellence for its customer. HIL is considered a leader with innovative and improved products and a diversified product profile ensures its sustainable competitive edge.
Dhirup adds, “HIL is cognizant of the rising need to provide sustainable, eco-friendly offerings to the consumers. We have utilized our state-of-the-art manufacturing facilities to build a sustainable roofing solution, called Charminar Fortune. We have also developed new product offerings such as tile adhesives, interior & exterior wall primers, gypsum plaster, water tanks and other waterproofing solutions and a new range of products in pipes and fittings with the help of our dedicated R&D facility to diversify our product offerings, and provide innovative and relevant solutions to stay ahead of our competitors. We not only develop new processes but strive to build products which are eco-friendly as well as economical.”
Transformative growth at HIL
HIL is the only company that is able to provide end-to-end building material solution which includes roofing, walling, plumbing and flooring. Its flagship brand Charminar dominates the market as the most trusted by the consumers along with Birla Aerocon and both brands have been enjoying the Super brand status for years now.
HIL operates with a consistent focus in transforming its operational methods by adapting Industry 4.0 and other process innovations in yielding premium quality products and delivering consumer-eccentric solutions in an effective and timely manner. The company currently has 22 manufacturing units across India and two in Europe.
HIL is the only company that is able to provide end-to-end building material solution which includes roofing, walling, plumbing and flooring
Dhirup says, “Digital transformation is essential for any business looking to grow and stay ahead of the competition in what is now a digital-first world. We are happy to learn that we are one of the very few companies in building materials industry to adopt digital in a big way. We recently automated some of our manufacturing plants into smart factories which has further better our quality & services.”
Eco-friendly and Economic Smart Manufacturing
HIL’s R&D facility works dedicatedly on building solutions that are eco-friendly as well as economic for its clients. It has utilized its state-of-the-art manufacturing facility for building Charminar Fortune which is a sustainable roofing solution. HIL has benefited from digitally connected manufacturing shop floor 4.0 with the help of IoT and gained access to greatest data volumes since inception.
It has reduced the turnaround time in delivering products from shop floor to consumer levels alongside keeping the average capacity utilization at satisfactory levels. It is a pioneer in the Unnati campaign - a digital loyalty program for client engagement and real-time performance tracking of products. HIL is working towards maximization of its operational efficiencies to be in tandem with Industry 4.0.
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