Contract manufacturers have become indispensable partners for cosmetics and personal care brands, offering many benefits from cost savings to innovation. By leveraging the expertise and resources of contract manufacturers, brands can streamline their operations and accelerate product development. The cosmetics and personal care industry faces the dual challenge of bringing new, on-trend products to market quickly while ensuring timely delivery from contract manufacturers and meeting current consumer preferences. Herb Elementz Natureceuticals is at the forefront of the Indian cosmetics industry and is recognized as one of the leading contract manufacturers. The company specializes in premium skin, hair and body care products and takes great pride in its commitment to quality and innovation.
There is an urgent need for formulations that align with today's consumer preferences and emphasize sustainability, efficacy, and safety. Brands face the dual challenge of providing excellent products while meeting strict timelines. “We address these challenges by actively running a robust R&D program dedicated to formulating products that align with global trends and innovation. Our new developments not only cater to the eco-conscious consumer but also pass stringent stability and quality tests. This approach significantly reduces the product launch turnaround time for our partner brands, enabling them to seize market opportunities swiftly”, explains Jay Kansagra, Founder. The firm has a zero-discharge policy from the manufacturing process as it collects production wastage, which amounts to less than one percent and is processed through an in-house ETP plant.
Infrastructure Excellence
The fundamental strength of the company’s manufacturing facility lies in its robust infrastructure and adherence to strict standard operating procedures at every stage, from raw material procurement to final product dispatch. Herb Elementz Natureceuticals facility boasts state-of-the-art features including clean rooms, all raw materials and products are manufactured & stored in a controlled environment free from foreign particles ensured by clean-rooms and HEPA filters throughout the facility, maintaining a contaminant-free environment essential for producing safe and differentiated formulations. Innovation is at the core of the firm’s brand ethos, driving it to continuously enhance existing formulations and develop new ones, even in basic categories like sunscreens, serums & shampoos to elevate user experience and meet evolving consumer needs.
“At Herb Elementz Natureceuticals, we prioritize client management by recognizing the unique positioning and vision of each brand we partner with, tailoring our product development to align with their specific requirements and brand identity. With a dedicated in-house R&D facility and product testing capabilities, we possess the agility to swiftly create and test new formulations, addressing the industry-wide challenge of timely product launches”, adds Jay Kansagra.
The firm’s manufacturing capacity is substantial, with the ability to produce up to 50,000 pieces per day across various packaging formats, leveraging its expansive 75,000-square-foot facility. With a monthly capacity of 1,000,000 units, adaptable to diverse packaging needs, the firm prioritizes scalability, efficiency, and industry-leading product standards.
In an era defined by innovation, Herb Elementz stands as a beacon of excellence, empowering brands to shape the future of beauty & personal care
Global Expansion
Looking ahead, the firm is also actively engaging with clients from the US and Canada to fulfill their import requirements from India, capitalizing on the country's growing trade partnership with Western nations. The company envisions evolving into a prominent player in export operations. It is a trusted contract manufacturer for industry brands like Wishcare, R for Rabit, and Berkowitz. It continues to foster partnerships with brands seeking to enhance their domestic and international market presence.
The firm’s product expansion plan in the Indian market is extensive as it has lined up 12 new product launches with 3 National brands in the next 9 months. The firm’s global expansion project of launching 25 new products in Canada for the year 2024 will be completed by August 2024.
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