The world is looking for environment- friendly alternatives in every lifestyle commodity they use. Moreover, amidst work from home culture, most people are shifting to loungewear as they provide maximum comfort and convenience. The knitwear market aligns with this consumer demand and thus is witnessing a high growth rate of 5.30 percent, forecast from 2020 to 2027. Numerous startups and companies mushroomed within a few years have played a major role in the growth of the fashion industry in India.
Hannu knitters is one such company that is accelerating this growth with the zeal for fashion coupled with strives to ensure environmentally sustainable business practices. The company rightly achieves this with a 100 percent Solar Powered Factory and ensures responsible and ethical sourcing at all levels of the production line. It procures certified BCI Cotton, works with dyeing units that promise zero liquid discharge, and invests heavily in reusable packaging.
Hannu Knitters as a private limited company owns ZU, a statement lifestyle apparel brand that caters to the fashion needs and aspirations of the youth.
To cater to its target audience at large, it implements a ‘vocal for local’ mindset in its company. Continuous innovation in the product by its young and dynamic design and product development teams keeps the company ahead of its competitors with ease. “We put constant efforts into streamlining our product and manufacturing value chain for enhanced customer satisfaction. Having said that, we have also potentially captured the market with its monthly market visits, research on competition pricing, product and placement for better strategy building, competitive pricing, and seasonal schemes,’ says Manish Gupta, Managing Director, Hannu Knitters.
Established in 2006 with just two employees as T-shirt manufacturers in its first manufacturing unit of 1000 square feet in Tiruppur, Hannu Knitters has now successfully come a long way to become the leading T-shirt manufacturer in India. It is now working with a team of 300 members and serving 250 MBOs and five online marketplaces with over 20+ Million T-Shirts sold.
The company’s success can be attributed to its customer-first approach and the focus on offering top-notch services to its customers at all times. “Our dedication towards listening to customers’ needs, understanding their pain points, building new products as per demands, and ensuring consistency in product quality have helped us become the first choice in the market”, says Prayas Gupta, Director, Hannu Knitters.
The company also works with a dedicated pool of suppliers to ensure the availability of products at all times and beat the market price to stay at the top. They strive to constantly improve production efficiency helps the company grow faster than its competitors. A few of ZU's products include men's t-shirts, and activewear and uses polyester, treated with moisture-wicking, and comes with anti-odour properties to complement the Indian weather conditions. Its activewear collection comes in vibrant colors unlike what any other international brand offers. We have been exploring the plus-size market too with the millennials as our target audience. We aim to promote a healthy, inclusive, and fashionable environment for bodies of all shapes and sizes,’ Manish adds.
With its in-house as well as outsourced quality checking and inspection teams, Hannu Knitters keeps no stone unturned to maintain international standards of its products. Utilizing automatic cutting machines, it further eliminates the possibility of any human error and offers products with an excellent finish. The company is currently eyeing a bright future by establishing itself as a D2C company with heavy investments in technology. “We are now endeavoring to establish an organized distribution network all over the country to enhance the existing procurement and delivery TAT of products”, Prayas concludes.
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