The masterbatch market is witnessing a great upsurge in India as the consumer goods manufacturers are providing attractive product packaging to attract a large number of customers to boost sales of their products. Different types of masterbatches are used in combination with polymers to make attractive packaging, which is projected to increase the product demand over the coming years. This market is poised to grow at a tremendous rate as new industrial avenues are constantly opening across the globe. Moreover, there is an increasing need for technical competence in plastics in India, which is boosting market demand for masterbatches.
Granula Masterbatch India also known as GMI develops and manufactures masterbatches for numerous local and international brands or converters in the plastics industries. The core value of the company relies on providing its clients with creative solutions and meeting technical preconditions in economically feasible ways. To solidify these values, the working procedures at all Granula sites are standardized while its key personnel are trained in Switzerland to project these values in their work. The greenfield project in Ahmedabad has the same R&D and manufacturing equipment as its plants in Switzerland and Germany. Over the past few years, the company has managed to gain a strong
foothold in various industrial sectors like FMCG, water tanks, automotive, pharma, and so on. “We inherently believe in being straightforward and honest with our clients. Our cornerstone is to manifest strong relationships that work in tangent to develop creative solutions”, says Pranay Patel, Managing Director.
Following Strict Quality Control Parameters
During the pandemic, the company shifted its focus towards healthcare products and made great strides in successfully developing and marketing a range of antibacterial andantimicrobial masterbatches that allowed it to gain a foothold in the market. The ERP and R&D databases of Granula Masterbatch India are interlinked to share development resources enabling the firm to provide its customers with highly optimized response times. The company boasts intricate market knowledge to explore different fields and key personnel of the firm are well versed with their products. “This unique combination has allowed Granula to gain quick success even whilst facing added challenges due to the pandemic and the resultant supply chain crisis”, says Vivek Patel, General Manager.
The team at Granula comprises of diverse individuals, each supplementing and complimenting each other's work to ultimately achieve the company’s goal. Each member of GMI works in tangent to achieve these goals, whether it be in regard to supply chain, marketing, strategic partnerships, R&D, production, or accounts. The company operates within very tight quality control procedures and provides full traceability from raw materials up to its final products, thereby ensuring that only perfect masterbatches with full documentation as per the requirements of the clients is dispatched from the factory.
Granula Masterbatch India is always open to new suggestions and opportunities. Therefore, it is well positioned to take charge of the situation and improve its foothold in the market
The formulation of the company modifies and enhances product properties, providing consistent results that globally recognized brands expect and depend on. In the coming years, Granula Masterbatch India aims to become one of the strongest masterbatch names across the globe by becoming a one-stop solution provider for its clients. Apart from that GMI is also planning to develop greater sustainability measures in its processes and products by implementing greener alternatives in the near future.
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