The biostimulant market in India is witnessing rapid growth, expanding at an estimated rate of 12-15 percent per year. With increasing recognition of its value, biostimulants are no longer viewed merely as supplementary products used by distributors for profit. Instead, they are gradually integrated as a vital component of sustainable crop production. However, the market still faces the challenge of educating farmers and the agricultural trade about the true benefits of biostimulants.
Godrej Agrovet, a leader in the biostimulant space for over 25 years, has been at the forefront of promoting these products as an integral part of the crop protection ecosystem. The company’s commitment to sustainability and innovation has driven its biostimulant portfolio. From day one, Godrej Agrovet has emphasized that biostimulants are not standalone products, but key contributors to a holistic solution alongside pest and disease control measures. Godrej Agrovet’s flagship biostimulant products, including Homobrassinolide, have become integral in crops like vegetables, tea, and grapes. The firm’s brands, such as Double for vegetables, Bounty for tea gardens, and Diamore Combine for export-quality grapes, offer aids Indian farmers achieve the right berry size and colour for exports thereby uplifting them.
For domestic market, Supershakti Combine has aided them achieve elongated variety of grapes.
By providing farmers with a comprehensive approach to crop protection, Godrej Agrovet has established itself as a leader in the Indian biostimulant industry, driving innovation and sustainability in agriculture.
“With our strong distribution base, we are one of the leading companies. Engaging with farmers through a wide range of on ground and digital marketing initiatives including leveraging new-age social media platforms, our goal is to educate farmers, create product awareness, and demonstrate the value of bio-stimulants as an integral part of their agricultural practices. This approach goes beyond just promoting growth and yield enhancement, offering a comprehensive package of benefits. We have recently launched a farmer multilingual farming advisory helpline 'Hello Godrej' to provide real-time expert solution for crop protection over a phone call. To be accessible to farmers across the country in eight regional languages – Hindi, Marathi, Kannada, Telugu, Tamil, Bengali, Punjabi, and English, this new initiative is in sync with company’s endeavor of improving farm productivity by handholding and being there with the farmers whenever they need on ground or over a call,” said Rajavelu N.K.
Strengthening Market Impact
The firm’s efforts extend to educating channel partners and collaborating with key influencers, as demonstrated by an event last year in Mumbai to celebrate 25-years of Combine. With a strong focus on research and its experience in bio-stimulants, the company is confident in its ability to support both domestic and export markets, contributing to the production of high-quality crops in India. One of the key instances where Godrej Agrovet’s innovative products have significantly improved farmers' productivity is in the tea gardens.
Tea garden managers are often faced with rising costs and challenges in maintaining productivity, particularly in the face of pests and diseases. Through the use of its bio-stimulants, the firm has helped farmers reduce their dependency on pesticides by strengthening the plant's natural immunity. This not only improves the plant's resistance to pests but also enhances its ability to withstand environmental stresses, such as fluctuating monsoon conditions. “Our bio-stimulants boost the overall health and productivity of tea plants, ensuring better yields while reducing costs for farmers. This approach has also been applied to other crops like grapes and groundnuts, with notable success in increasing both quality and yield”, shares Rajavelu N.K.
Expertise and Innovation
Godrej Agrovet, an agri-research focused company, takes pride in having one of the industry’s best teams in sales, marketing, and product development. The firm team's deep understanding of farmers' challenges drives it to create effective solutions, while its commitment to high compliance standards ensures ethical operations and swift market introduction of new solutions. In its quest to constantly innovate to improve farmer’s productivity and help feed our nation, there is constant focus on team development to keep it at the forefront of expertise and innovation, cementing its leadership in agricultural solutions.
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