The increasing demand in metal fabrication industry specifically from the end-use industries like automotive, medical, and aerospace and agriculture as well as demands from industries such as Plywood, glass, Leather, Laminates etc., have contributed to the rise of Abrasives industries at a compound annual CAGR of 4.2 percent from 2021 to 2028. India is gaining tremendous popularity as a manufacturing hub driven by the governmental incentives towards “Make in India” and “AtmaNirbhar” initiatives. The consumers of abrasives in the market require good quality products at low cost that reduces the grinding cost per unit. The coated abrasive sector is experiencing a high growth as compared to the bonded abrasives due to the emphasis on Product Finish by the end-users.
Flexible Abrasives is a pioneer in manufacturing Hi-tech coated abrasives (FLEXICUT) for over a decade in the market. It has positioned itself by meeting the requirement of top OEM users with best quality products. Flexible Abrasives has a vision of becoming a vendor by choice through providing high quality products and good services.
Rajesh Lundia, Founder and CEO of Flexible Abrasive says, “We manufacture cloth based
coated abrasive products in the shape of belts, rolls, disc etc. In this cloth-based abrasives segment, our focus is on high-end and medium-end users. In thse segments both quality as well as cost are equally important. We conduct trials at the customers’ end and then suggest them the best suitable product at comparatively lower cost. Our continuous R&D gives us an edge and we keep ourselves ready with next improved quality product.”
Ease of Accessibility
Mr. Lundia adds, “Our tag line is "Feel the difference". With the dominance of MNC in medium & high segment abrasives users, we started with this tag line for our users to feel the difference after using our products and dealing with us. Our after-sales service is well ahead of competition. Our ability to serve the customer at its doorstep with dedicated marketing team gives us an edge over MNCs.” Flexible Abrasives has positioned itself with an ability to meet Top OEM requirements with premium products quality. It is currently among the 3 best cloth based abrasive manufacturers in India.
Mr. Lundia says, “Our marketing team is always accessible. We adopted an approach like ‘know your customer’ and studied their application and requirements. We make various qualities of products to meet user specific requirements. We value our clients by giving them proper knowledge of our products and their uses.”
Competent Manufacturing and Product Offerings
Flexible abrasives have product offerings in different forms like rolls, endless belts (narrow and wide), discs, sheets. It has a profile of speciality items that include Fibre Disc, Flap disc, Flap wheels and Mops with variability in numerous lengths, widths, grits and bonds relating to its application and operation, which are all being marketed under brand name of FLEXICUT. Mr. Lundia adds, “We have state of the art semi-automatic Maker plant to manufacture cloth based coated abrasives.
As a backward integration, we also have cloth finishing plant as well as Resin manufacturing plant. We make our products by using international formulations and processes as per our experience and by keeping ourselves updated with technical know-how. We are capable to meet any new generation requirement of cloth based Coated Abrasives. Flexible Abrasives is looking for a CAGR of 25 percent for the next 3 years. Our current turnover is INR 248 million and the immediate goal is to achieve a turnover of INR 500 million in 3 years.”
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