The global anti-counterfeit packaging market is projected to grow from $117.2 billion in 2021 to $211.3 billion by 2026, at a CAGR of 12.5 percent. The government and the Indian anti-counterfeit packaging industry are taking several smart safety measures to safeguard both the brand image and consumer health. However, e-Commerce platforms have become a breeding ground for counterfeits to sell fake products to unsuspecting customers. The widespread presence of fake products across online marketplaces poses a grave threat not just to the well-being of consumers, but also to investments being made into these companies. Unfortunately, there is not much awareness regarding this on-going glitch in the market. Brands invest in advertisements and executing multiple marketing strategies, but they do not make much effort to ensure brand protection. Product authentication and security are two important factors that increase brand value and help to earn consumer’s trust.
This is why Fasiculus came into being to provide technology, equipment, and consumables to pharmaceutical, beverage, industrial goods and FMCG industries. With unparalleled insights and expertise in the concerned field, Fasiculus helps companies in digitized authentication and packaging & labelling by relentlessly reducing cost since its inception in 2016. They currently operate in India, UK, UAE, and US by generating six billion security labels every year.
Diverse Range of Service
Fasiculus offers three packaging solutions to brands across the world. The first service is Authenticity – offers API solutions for product authentication. The second comes Visibility – supply chain visibility which allows brands to track their inventory throughout the chain and sharing relevant information to the correct stakeholder including the consumers, thereby irrefutably providing the provenance of the product. Thirdly, Interactivity – the act of transparent interaction with the customers in terms of loyalty programs helps Fasiculus to work towards continual betterment of their services and build a strong customer base globally.
They offer services of optimization and sustainability as well by giving out solutions to brands on how to reduce their carbon footprint and save costs to grow as sustainable business organization and ensure value addition as well. Fasiculus’ research team analyzes the requirement of the client and comes-up with customized recipe that fits their needs. With their domain expertise in packaging, they choose the necessary raw material, the type of paper film or substrate regarding the process of printing and converting to deliver an effective and cost-effective outcome.
Fasiculus’ research team analyze the requirement of the client and come up with a customized recipe that fits their needs
The R&D team of Fasiculus has collaborated with various up to date technologies and work on projects to bring-out customized solutions. Fasiculus offers solutions to banks, passports, and tax stamps with their innovative takes on security solutions and patented technologies. From designing cryptographic unique codes in smart tags or on the print on the package to crafting blockchain (Fasicuchain) solely for the label and packaging industry, to creating a democratized ecosystem for transparent operations in all verticals, Fasiculus takes holistic approach towards anti-counterfeit packaging segment and is giving brand protection a whole new dimension.
Looking at the Future
Ranesh Bajaj, Managing Director of Fasiculus states, “Our idea would be to grow geographically into Europe and into different industry verticals, be it FMCG, pharma, automobile, cosmetics, industrial paints or chemicals. In the medium term, we also look at merging all our group companies into creating a sizable entity. We of course continue to endeavour to bring cutting edge technology in the continuous fight against counterfeiting”.
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