The automotive industry in India is experiencing rapid growth. With advancements in cars and motorcycles, these new generation vehicles require an equally good and advanced engine oil. Thus, lubricants are evolving in terms of specifications, applications, and performance. In FY 2020, the Indian Automotive Lubricants Market was worth INR 404.45 billion, and it is expected to grow to INR 527.78 billion by FY2027. Demand for automotive lubricants in the country is being driven by increased automobile production and sales of passenger cars and two-wheelers.
Moreover, increased consumer awareness of the benefits of using higher-quality lubricants is expected to fuel the Indian Automotive Lubricants Market in the coming years. ENERG Lubricants is one of the fastest-flourishing players in this segment, deemed as one of the top automotive lubricant brands in India with the most advanced technology. The firm is dedicated to bringing out the best specifications that are available in other nations but are nonexistent in India.
After months of research, ENERG Lubricants developed its flagship series “G1", a range of High Performance fully synthetic engine oil with the most advanced specifications, i.e., API SP - ACEA C3/C5. In fact, the company is the first in India to introduce the cuttingedge API SP - ACEA C3 specification. It is made from stateof- the-art additives from the United States of America and the most premium base stocks. “Our stringent quality control measures, state-of-the-art product formulation, and competitive drive to be the best in the race are the key factors that keep us ahead of the curve”, adds, Navkaran Singh Sethi, Partner at ENERG Lubricants.
Bridging the Gap in the Industry
There was always a gap in the industry between two types of products: those that provided high-quality products but are highly-priced, and those that are reasonably priced but are not technologically superior. Retailers needed to stock a wide range of products from these two categories, which led to the inception of ENERG Lubricants. ENERG Lubricants has become an Industry favourite in a very short period since the brand is an amalgamation of the most advanced technology available globally which is offered to customers at the most appropriate prices.
Another source of stagnation was a lack of innovation. All lubricant companies designed schemes based on their preferences, without considering what the retailer, mechanic, or end consumer wants. ENERG, on the other, has developed customized programs for its customers where the firm conducts surveys and designs state-of-the-art customer loyalty schemes. This has been well appreciated by the industry.
Quality Assured Products ENERG Lubricants has risen to prominence from being an unknown name in the industry when it first commenced its journey to being identified as one of India's Top 10 Automobile Lubricant Manufacturers
The quality of any automotive lubricant is determined by two factors; the quality of the base oil and the type & dosage of additives used. ENERG is extremely particular about both of those things and only uses premium base stocks procured from the best players in the market. Once the firm receives purchased base oil from its approved vendors, samples are taken from that lot even before inbounding the tankers in its plant facility. In-house lab technicians collect samples of that base oil and test them to see if it meets the desired set standards. If it does, they initiate inbounding those base stocks into the storage tanks. If it does not meet the desired results, the consignment is immediately rejected.
Similarly, when it comes to additives, the company only uses the best additive packages on the market. For instance, the additive package used in its flagship product is not even available in India. It is purely imported from the United States. Likewise, the container's sealing cap is imported from Germany. The firm sources the best raw materials and performs multiple quality checks at all stages to ensure that the highest quality product is dispatched to the customers, for which ENERG is already renowned.
Making a Mark for Itself
The Indian Automotive Lubricant Industry is a sea full of fish, each attempting to eat away at the competition's market share. Despite the fact that making a name in the industry is extremely difficult, ENERG's journey has been challenging yet memorable. The company has risen to prominence from being an unknown name in the industry when it first commenced its journey in November 2021 to being identified as one of India's Top 10 Automobile Lubricant Manufacturers. ENERG has built a strong customer base in just 1.5 years and is now present in 450+ retail counters in the Delhi/NCR region alone, where thousands of customers are served and experience a shift in their car's performance like never before.
Currently, ENERG is all set to expand its presence to other major states and cities in India. The firm plans to launch in Punjab, and a few other key states, in April 2023 as well as begin export operations to other countries such as East Africa, South America, Russia, and more. Significantly, the firm is planning on launching a line of specialized Industrial lubricants and greases in addition to producing and distributing the best automotive lubricants. Not only that, but the firm is also gearing up to launch ENERG's very own car/motorcycle (EV & NON-EV) batteries, and EV chargers and to expand its wings onto other Clean Energy projects. Soon, the world will know why ENERG calls itself the best in the race.
“We are truly honoured to have been given the opportunity to tell the readers about our venture, in which we are completely dedicated to delivering the best quality products and services, innovations, and solutions, and contributing to the betterment of society. We are also planning to launch welfare schemes for underprivileged mechanics to help them and their families. As aforementioned, we are not only engaged in the economics of the business, rather, we are here to provide solutions to problems that have gone unaddressed by all in the industry. We are here to always bring the latest and most advanced oil specifications to INDIA first, and we are here to make a difference”, concludes Navkaran Singh Sethi.
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