The global DEF market size is anticipated to exceed a net value of 55.24 Bn by 2033 according to a report published by Spherical Insights. When it comes to a developing country like India, the increasing regulatory guidelines in emission standards and innovation of advanced SCR technology have given a massive boost to the national DEF market growth. However, the consuming sector faces a few challenges while availing products from manufacturers.
Firstly, enough information is not there in the market about the terms of usage of DEF which leads to misinformation and misuse of the product. Secondly, amidst the growing market, it is hard to find a trusted manufacturer that provides optimum efficiency during end usage. ECOBLUE has taken it upon itself to provide learning and development to consumers followed by excellent quality products. This consumercentric approach makes ECOBLUE stand apart in the market among DEF manufacturers and suppliers.
The company observed that there is huge confusion among consumers about how to use DEF and how to store it as well. There is misinformation in the market about SCR technology and how the usage of good quality DEF can reduce NOx by up to 90 percent. “The approach is all about educating consumers about DEF and its importance in the industry.
We have DEF containers in varied sizes and we also educate our customers about storing the product”, mentions Sudheer Babu Yalamanchi, Managing Director, of ECOBLUE.
Eyes on Sustainability
ECOBLUE aims to provide environment-friendly products to consumers at all costs. Not only is the final product environmentally friendly, but the company also follows an ecofriendly manufacturing process that adds further value to the product. It is important for the company that consumer has correct information about the product and their use which is why it has a dedicated quality assurance team for any kind of consumer queries.
“In case any kind of customer query is generated, our quality assurance team goes to the consumer and clears all confusion. They also make sure that the customer has complete information about usage and storing of the product so that there are no more challenges in the future,” says Sudheer Babu Yalamanchi.
It is important for the company that consumer has correct information about the product and their use which is why it has a dedicated quality assurance team for any kind of consumer queries
Raw material sourcing is another primary aspect that ECOBLUE concentrates on. DEF is a synthetic solution of industrial-grade urea and deionized water in a specific percentage. This is why the specificity in raw materials creates a lot of difference in the end product. ECOBLUE is of a kind DEF manufacturer that sticks to the sourcing of optimum quality raw materials that can result in a trusted end product.
“There are many raw material suppliers in the market all across the country. But we have found out and collaborated with the ones which provide the best quality. Our network for raw material sourcing is one of the reasons for the production of good quality DEF”, adds Sudheer Babu Yalamanchi.
Looking at the Future
The DEF market in India is growing and the products are mostly being used in the vehicles industry. ECOBLUE has been able to make a mark in this sector with its product AdBlue and has gained considerable trust and recognition among consumers. “Looking ahead, we are planning on establishing a network of DEF filling stations across South India. We also plan on diversifying our product range to other products related to the automobile industry in the years to come”, concludes Sudheer Babu Yalamanchi.
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