The world of marketing has exploded in the last decade. With many companies establishing themselves in the market, a lot of focus has been drawn to how a company brands itself. Things like Labels, Logos, Packaging, and so on, have come to the forefront. With a lot of startups and small businesses starting, unboxing experiences have also become an essential factor contributing to a company’s growth. Every company is focusing not only on their product or service but also on their branding, labelling, and packaging. This has led to an increase in demand for services that can handle these aspects of marketing and promotion. Dezineden is one such company, that has been actively involved in this field for over 18 years.
Founded by Shweta Pokharna, Deszineden provides a complete solution to all of a company’s design needs. Whether it is logo designing, website design, and development, graphic design, packaging design, digital marketing, or e-Commerce store creation, Dezineden does it all. Started by a dynamic individual in 2003, Dezineden has had quite a journey over the years and being the well-established name that it is, Dezineden extends its services not only to fortune 500 companies but also to small businesses and startups. They strongly believe that in order to have a successful business from the start, there is a need to have a strong and distinct brand identity.
Process of Design Creation and Future Plans
No matter the size of the company, Dezineden affords equal importance to all of its clients. This is one of the top reasons why they have been able to establish themselves as a trusted name in the game. The process of designing at Dezineden starts with an interview with the client wherein their mission, vision, values, product and other details are discussed.
This step is important because Dezineden believes that ‘a brand is made up of a few elements, your mission, your values, your brand personality, positioning, how you differentiate yourself from the competition, and your brand voice’. As such, they design a brand that is not only attractive and unique but also conveys the core values of the brand.
Post this, some ideas are suggested, research is done, and competitor brands are also looked at to understand how the branding and design should be, what elements it should contain, and so on. Dezineden ensures complete satisfaction of its clients, which is why, they do not send one final idea, but create a draft and welcome feedback and suggestions for revision from the client.
A project is not considered complete until the client is fully satisfied and happy with the end result. To provide complete solutions to all branding needs, Dezineden often collaborates with other service providers, for example, firms that deal extensively with social media marketing, so that companies do not need to run around for their every need.
Dezineden believes that ‘a brand is made up of a few elements, your mission, your values, your brand personality, positioning, how you differentiate yourself from the competition, and your brand voice’
By partnering with different firms and services as needed, Dezineden is able to provide every single customer with the top-quality services that would launch them in the right direction. In the mission to spread more awareness about the power of branding in today’s world, and the need to hire experts, Dezineden is continually making strides. With an extensive experience of 18 years in the field of design, a continued thirst to grow and evolve as new trends develop, an unwavering commitment to provide end-to-end quality services in branding, labelling, packaging, and marketing, Dezineden is set to achieve it's goal of becoming the go-to design firm globally.
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