The textile industry with its vastness has paved the way to other supportive areas of specialization attached to it. One being the textile printing chemical industry that has witnessed a noticeable increase in the demand for environmentally friendly printing inks (zero discharge of hazardous chemicals) during the last five years. These inks are duly authorized by renowned certification organizations such as GOTS, OEKO-TEX, REACH, ZDHC, etc.
Crown is one of the leading players in this area of specialization that follows a stringent policy wherein all its products adhere to major RSL & MRSL and also hold GOTS, OEKOTEX, REACH & ZDHC certifications. Incepted in 1936, the company started with the manufacturing of textile dyes and then added textile screen printing chemicals in its business. Starting as a small unit, Crown now has grown into 3 self-sufficient plants. Headquartered in Ahmedabad, the company exports its products to Europe, South America, North America, Asia, and Africa.
Customer Delight being the key strategy, the company aims to provide solutions to the customers rather than selling products. However, the major challenge for Crown lies in the alteration of the manufacturing processes to cater to the changing demands of the market. To meet its customers’ satisfaction, especially the renowned
MNCs, that expect strict QC (Quality Control) on all the products delivered, the organization’s QC department goes through stringent procedures to maintain its quality. Firstly, all the incoming raw materials are checked as per the standard parameters. Post-production every batch sample is sent to Crown’s lab and necessary tests are conducted. Adding to this, once in every quarter, the products are tested for Heavy Metals, APEO, NPEO & Formaldehyde from 3rd Party Laboratories. Apart from that, Novelty Printing Inks are high in demand, for which the company’s research and development team constantly work for innovating and introducing new products.
Having a team with in-depth knowledge of the textile industry and know how to view the problems from the printers’ perspective, Crown manufactures and provides solutions accordingly. Its products include textile screen printing inks and auxiliaries like PU based stretchable white/ clear rubber paste, discharge inks for knitting as well as denim, ready to print gold and silver paste, acrylic and PU binders, pigment emulsions, plastisol inks (phthalate-free), digital DTG pigments (for all major printing heads), and sublimation inks (for all major printing heads).
It also has novelty inks such as Photochromic Inks (Sunlight Activated Inks), Thermochromic Inks (Heat Activated Inks), Hydrochromic Inks (Water Activated Inks), Reflective Inks (Substitute for Reflective Vinyl) and Glow in Dark Inks.
With an experience of 85 years, Crown has more than 300 distributors across the world
With an experience of 85 years, Crown has more than 300 distributors across the world and has a strong foothold in Africa, Argentina, Turkey, Canada, Egypt, Philippines, Bangladesh, and Sri Lanka. The Government has recognized it with a Star Export House status, as it is one of India’s largest exporter of Textile printing Chemicals. Armed with distributors situated across Pan India as well as across the globe, it has managed to maintain its consistency in quality and timely shipment.
Following the market trend that is shifting towards Digital Printing (DTG - Direct to Garment Printing) which is the future of the Textile Printing Industry, Crown now wants to stay updated, Crown has been a step ahead and has started full scale manufacturing of DTG Pigment Printing Inks along with Digital Sublimation Inks to maintain its competency in the long run.
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