The textile chemical market in India is poised for substantial growth, driven by increasing investments in the textile sector and favorable government policies across several states. These initiatives have created a competitive landscape, offering business opportunities, from MSMEs to multinational corporations. Currently, the market valuation stands at approximately $2.9 billion dollars and is projected to reach $3.5–3.6 billion dollars within five years. Urbanization, changing lifestyles, and rising demand for value-added fabrics across garment, technical textile, and furnishing industries are key growth drivers. Additionally, growing consumer awareness of eco-friendly products and advancements like digitalization in printing processes further transform the sector. However, the textile industry faces significant challenges, including environmental compliance, price fluctuations, quality issues, slow technological adoption, and a shortage of skilled labor.
To address this, Chemodyes is strategically positioned in this market, offering solutions that integrate value addition into textile products. By enhancing fabric quality and incorporating eco-friendly and digitalized processes, the company enables customers to absorb the costs associated with environmental compliance and technological upgrades. This approach helps offset production expenses, ensuring the final product remains competitively priced. “End consumers are more willing to pay for enhanced fabric features rather than backend improvements alone, making Chemodyes' value-driven solutions a sustainable choice for the market”, emphasizes Chetan Shah, Director, Chemodyes.
The company's products for value addition are branded as CEPRIN for the printing range and CEDYIN for the Dyeing range. The name CE is derived from Customer Engagement, Customer Expectation, and Customer Experience, while PR represents Printing and IN signifies International Standards.
The company specializes in different colored metallic pastes which are used to add value to a variety of fabrics. It has gained customer satisfaction on grounds of quality, ease of use, durability, zero hand feel, excellent wash fastness, non blackening quality, hence suitable for all textile applications. All this is achieved by adhering to environmental and international standards in quality (ZDHC & ISO certification). The company is a one-stop solution for all requirements of textile units all over India, as it also deals with Reactive Dyes, Pigments, Inks, Auxiliaries, OBA, Coating Chemicals, which are catered through its sister concerns.
The company ensures its products meet industry standards and fulfill client needs through rigorous and structured measures. It adheres to internationally recognized procedures tailored to the chemical industry and maintains quality certifications, including ISO standards, across all departments. These processes span material sourcing, handling, and manufacturing, backed by a dedicated quality control cell that enforces stringent protocols for raw materials, in-process testing, and finished goods. The company invests in R&D and collaborates with institutions in India and abroad for continuous improvement.
Regular customer feedback and surveys guide product consistency and adaptability, following the principle of "standardize before optimizing" to achieve impactful results.
Chemodyes prioritizes customer satisfaction through proactive engagement and tailored solutions. A dedicated team conducts biannual visits to clients, fostering open discussions to understand needs, gather feedback, and a bespoke approach, treating each customer individually and offering customized solutions, which is rare in the industry. Its product-centric focus extends beyond its offerings to enhance end-consumer experiences, with applications pertaining to garments, denim, furnishings, and technical textiles. This personalized strategy not only addresses client requirements but also strengthens market presence, driving growth and long-term partnerships.
Chemodyes takes sustainability in manufacturing seriously, integrating it into its core objectives, alongside revenue and product development goals. The company employs innovative approaches, such as benchmarking hygiene and cleanliness standards equating to industries like food and beverage industry. “The company is ZDHC (Zero Discharge of Hazardous Chemicals) certified, prioritizing water conservation, rain harvesting, and renewable energy through solar farms and rooftops. Supplier partnerships adhere to strict sustainability certifications, ensuring compliance with internal and government norms. This holistic approach minimizes environmental impact while delivering superior products to clients”, says Ajay Naik, VP (Business Development), Chemodyes.
Core Competency
Chemodyes stands out in the chemical products segment with its unique and innovative product range, unlike anything offered by competitors. The company prides itself on its bespoke approach to meeting customer demands, tailoring solutions beyond the standard offerings. It has successfully replaced traditional chemical application methods with advanced alternatives, delivering superior results. By convincing customers to embrace these innovative approaches, the company has fostered a loyal client base that benefits from exceptional outcomes, setting it apart as a leader in the industry.
Chemodyes’ R&D capabilities are a blend of robust laboratory expertise and dynamic field engagement, enabling the company to stay ahead in the chemical products segment. The in-house R&D team, comprised of highly qualified professionals, collaborates closely with fashion designers across sectors such as garments and furnishings to anticipate trends and address industry needs. Unique to this is the inclusion of production specialists in R&D discussions, ensuring practical feasibility during product development. This approach streamlines troubleshooting, optimizes resources, and enhances cost efficiency. By combining market insights and operational expertise, Chemodyes delivers innovative and competitive solutions to its clients.
Chemodyes Surat is strategically positioned in this market, offering innovative solutions that integrate value addition into textile products
The company places a strong emphasis on workforce training, ensuring employees are equipped with essential skills and knowledge to deliver high-quality services. It adheres to ISO standards, incorporating mandatory training protocols and regular HR-led initiatives. Employees receive trainings on skill development, which is aided by audio-visual content to enhance learning, and the company also adopts best practices in maintaining quality and hygiene. “We foster a culture of continuous learning by conducting technical seminars, inviting professors and experts from allied industries. We also share our developments by participating in exhibitions”, adds Shweta Shah, Co-Director, Chemodyes.
Chemodyes' journey since its inception has been remarkable, marked by consistent growth, expanding reach, and abundant business opportunities. The company has achieved a robust 30 percent year-on-year revenue growth, driven by its innovative product offerings and strategic planning. Operating pan-India, the company collaborates with channel partners and associates in key textile hubs such as Jaipur, Tirupur, Jodhpur, and Faridabad, ensuring tailored solutions and localized insights. Beyond India, it has established offshore arrangements, steadily building a global footprint. Every milestone, from addressing challenges to achieving goals, aligns seamlessly with its vision, positioning Chemodyes among the industry's top performers.
Looking forward, Chemodyes envisions becoming the global leader in innovative chemicals for value addition in textiles. With innovation at its core, the company continuously develops groundbreaking solutions to enhance textile applications. Guided by the belief that ‘everything in business is innovation and marketing, the rest is cost’, the company is committed to advancing its product portfolio. It focuses on creating transformative value, solidifying its position as a leader in textile chemistry innovation worldwide.
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