The Indian lubricants market was valued at over 2,610 kilotons in 2020, and it is expected to grow at a CAGR of more than 1.5 percent over the forecast period (2021-2026). Lubrication is a critical component in the efficiency and life expectancy of any rotating equipment and has been witnessing a surge in demand owing to growth in end-use industries, such as automotive, construction, oil & gas, and more.
Significantly, one of the prominent Full Value Chain providers in the realm of Lubrication Systems made in India, in line with the current Government scheme of Atma Nirbhar Bharat is Cenlub Systems. The key emphasis of Cenlub Systems, as in the past, is on quality, reliability, delivery, and innovation.
The firm lays its expertise on Indigenous Design that serves the requirements of Indian clients. The key aspects that give Cenlub Systems an edge over the other peers in the market are Indigenous design, in-house manufacturing, quality systems & processes, and after-sales service.
Cenlub Systems is a process-& system-oriented firm that addresses projects with a system-driven approach. The firm adopts strategies to assist major players in meeting their KPIs – Boost uptime and assure safety with viable business models and dependable solutions. For instance, a paper mill in Uttar Pradesh sought Cenlub Systems for a lubrication solution for its dryer rollers.
Oil circulation systems are commonly employed in the paper industry for this purpose, but are difficult
to maintain, expensive, and prone to contamination, resulting in premature bearing failure. It also generates spills, which causes housekeeping concerns. Perfectly understanding the application and user requirement, Cenlub Systems suggested the user to opt for a dual-line grease lubrication system instead. This switchover eliminated all the major challenges.
The customer went ahead with two additional repeat orders for the same system. At Cenlub Systems, employees are one of the most valuable assets. The firm has a workforce of 170 employees, with a combination of experienced and young personnel. The firm generates a concerted effort to educate and train its employees to prepare them for positions of greater responsibility in the future.
The philosophy of a win-win is instilled in all team members, which is mirrored in the company's work culture. They are constantly coming up with new ways to turn imagination into reality.
They are always willing to assist consumers in any way they can and are prepared to respond flexibly to changes in this demanding environment, to continually enhance Cenlub Systems for the future, and introduce greater corporate value. “We strive to meet our customers' expectations for the company's future growth by implementing tangible measures based on management strategy,” signifies Nimit Mittal, CMO.
The Growth Saga
Cenlub Systems began as an import substitution and solution provider for its customers in 1990 when imports posed a significant challenge. Customers continued to bring their concerns to the company, which was responded to by extending its product lines, applications, and capacity. The company started with machine tools and has since expanded into steel, power, sugar, oil and gas, cement, and a variety of other industries.
Cenlub adopts strategies to assist clients to boost uptime and assure safety with viable business models and dependable solutions
As it grew bigger, the vision changed ‘from being a world-class import substitution to taking its world-class Indian products to the global market’. Today, Cenlub Systems has a pan India presence with sales teams in Kolkata, Pune, Rajkot, Coimbatore, Bangalore & Head office in Faridabad. And as it forges ahead, Cenlub Systems intends to increase SOB by 40 percent and grow its global footprint while focusing on expanding its application and customer base.
“Win-Win is the heart of our company culture and philosophy. We believe to create a sustainable business, our customers, team, and investors should all win. This is the guiding philosophy that governs our strategy and actions. Whatever we do, whatever we manufacture is predicated on this principle,” concludes R.K. Mittal, CEO.
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