The automotive industry is undergoing a rapid transformation. The way people use and interact with two and four-wheelers is expected to change substantially as the industry shifts toward a more sustainable and greener future. Cellforce Power, an ISO 9001: 2015-certified comprehensive power solution provider based in Surat, Gujarat, offers both liquid and dry batteries, as well as power backup solutions for all types of vehicles, Inverter, Solar and UPS battery. The company began its operations with the mission of providing clients with revolutionary technology that would make their lives more pleasant, efficient, and trouble-free.“With a team that is highly skilled and qualified and has decades of professional experience, we launched Cellforce in 2018. Our primary goal has been and continues to be the production and sale of high-quality batteries, strong after-sales support, sustainable growth by emphasizing the provision of products meeting international standards, and maintenance of the highest level of customer satisfaction index while providing value to all our stakeholders & business ideology of let's grow together", stated Ashwin Nakrani, Managing Director, Cellforce Power.
Wide Range of Power Backup Solutions
Cellforce Power is engaged in a variety of research and development projects, at the moment lead acid batteries are the focus. Cellforce Power is also producing dry and liquid batteries with 20 percent high CCA, unlike other brands for all different kinds of vehicles. This is considered the highest cranking power in the market. As of now, the business has focused on producing and providing service for 2-wheeler, 3-wheeler, 4-wheeler, heavy industrial, inverter, tall tubular, and solar batteries, all of which are experiencing a sharp increase in demand and customer satisfaction, demonstrating the high caliber of the products. This is due to the fact that, unlike its competitors, Cellforce is the first company to offer a 72-month warranty on tall tubular batteries with a range power of 100 to 240 Ah.
Cellforce's elegance in their products is very much alluring. They have systematic tracking in the product for the performance of each and every battery. There are also periodic health check-ups for every battery in the stock. They provide the latest technology in lead acid batteries as well as SMF, Hybrid & VRLA. When compared to the rest of the brands in the market which have hardly 3-4 personnel in sales to manage their sales activities across the state, Cellforce has a highly experienced sales team within the state. They have a team of highly skilled TSM, ASM & State Head in the sales team. It means their reach to the dealers is very frequent and it helps in providing them fastest service. Along with this, the company provides uniform pricing across state which helps their distributors as well as all dealers to obtain their ROI and utmost business satisfaction. And that’s why they developed a wider network of 36 distributors and 3000+ dealers and and six lakh+ satisfied end-user customers in just three years span which is remarkable. Cellforce has also registered with Start-up India, ISO, the GEM portal, and the MSME.
“Our USP is offering the highest quality, quick service, simple information, and cutting-edge products. And as a result, we can proudly state that in just four years,
Cellforce built a sizable customer base in Gujarat. We are also actively active in Maharashtra and Rajasthan. We will rank as India's third-largest 2W battery maker this year with five lakh batteries per month capacity. Our manufacturing process is entirely automatic. We manufacture products in accordance with Japanese international standards”, explained Ashvin. Furthermore, the study and observations confirm that the relevance of product quality, durability, and after-sale assistance is not limited to the sale of batteries and is actually increasing exponentially as environmental circumstances change. Therefore, in addition to considering the product life cycle, the Cellforce Power team is also
considering after-sales assistance, which will increase end customers' satisfaction. "We are committed to providing exceptional products and post-sale support to all of the people and locations we serve, using our distinctive service provision strategy. Prior to being sent out, the product is put through a number of quality checks. For this reason, very sophisticated technological machinery and premium quality materials are used, ensuring qualitative differences. With top-notch products, we are meeting market demands, and we have never wavered in our dedication to our clients”, added Ashvin.
With such exceptional products and services, Cellforce has sponsored mechanical events and also provides training in the latest technology. The company held a mega dealer meet with the presence of 800+ dealers under one roof to celebrate the completion of their successful first year, which has never been done by any other company in the field of battery industries. Cellforce also ran a massive free service campaign in April 2021 in over 250 locations across Gujarat, which was a huge success and received a massive response. They have established themselves as one of the most developing and trusted brands in a very short period of time, which is a company milestone achievement.
Future Aspiration
Hence, Cellforce's aim is to grow and expand its scope with a focus on high-quality products at competitive prices and a consistently high customer satisfaction index. In the future, they plan to expand throughout India starting from UP & MP and adding a few products. In addition, following completion, the company will begin its own production unit. To make the vision a reality, the company's objective is to grow the business with a plan for long-term sustainability that benefits both the company and the nation. And to do so, the company is donating a portion of its profits to the family of a martyred soldier. Additionally, their vision and mission are backed by strong core values such as quality, services, customers, integrity, teamwork, commitment, innovation, passion, and positivity.
Team Overview
Coming with decades of experience in various industries, Cellforce Power’s key people have been instrumental in building a strong foundation for the company, in providing unmatched quality products and a speedy, prominent & prompt after sales service. Ashwin Nakrani, a visionary businessman, is the brain behind Cellforce Power. With 10 years of experience in the field of construction, Ashvin Nakarani has laid a strong foundation for the company. He is a strong-willed person, having proficiency in marketing, sales, and brand management, with a focus on higher customer satisfaction index as well as the establishment of the brand value of the company. He possesses great management skills, enduring dedication, and diligence. Other people who joined hands with Ashwin in this beautiful journey are Sumit Ghori, CFO of Cellforce Power, a techno commercial brain of Cellforce Having dealt with distributorship of well-known brand batteries earlier, he has a heterogenous experience in the field.
Cellforce's Aim Is To Grow & Expand Its Scope With A Focus On High-Quality Products At Competitive Prices And A Consistently High Customer Satisfaction Index
He is a qualified MBA in marketing with an instant & powerful personality. He holds control over financial management as well as managing procurement and retail networks. Hasmukh Dobariya, educated in the field of science but a born businessman, has more than 11 years of experience in the real estate business. A highly energetic person, proficient in business deals & decision-making, he is a strong pillar of the company. Also having extensive experience in the diamond industry of more than 8 years, he holds exceptional people management & marketing skills.
Ashvin Busa is General Manager of Cellforce Post Graduate in science and having 17 years of experience in Sales and Marketing along with experience in leading MNC companies, a visionary person for the establishing vision of company in reality.Pankaj Satani is Plant Head having 24 years of experience in manufacturing and quality control, a dedicated person for delivering best quality products of Cellforce with international standards. The company has a strong customer care department that proactively stays in continuous touch with all its distributors, dealers, and retailers to find out any issues, challenges, and feedback to improve and provide fast and best solutions.
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