The leather goods industry is vast and diverse, encompassing specialties ranging from handbags and shoes to unique offerings like furniture. Over the past decade, there's been a notable shift in consumer perception—from prioritizing price to ap-preciating product value, longevity, and aesthetic appeal. This evolution under- scores a broader trend where discerning consumers increasingly value quality craftsmanship and enduring style in leather goods. Established in the year 1945, Bab Leather Products Intl ( BAB Group ) is a fourth-generation manufacturer, sup- plier, and exporter of some of the world!s finest leathers, and master craftsmen of an exquisite range of leather upholstery in the country. BAB Group has 2 verticals apart from Leather Export , BAB LIVING focussing on lifestyle furniture and CETUS Automotives into Luxury Car interiors with showrooms in Chennai and Hyderabad.
Crafting Unique Solution
The firm bridging the gap in understanding between artificial materials and natural leather is a cornerstone of the company!s approach. While many are familiar with artificial leather's uniformity, natural leather offers unique character and variations that require careful consideration. "As direct manufacturers , we not only produce but also manufacture our diverse range of leather—15 types across over 1000 colours. This enables us to educate clients extensively, tailoring recommendations based on usage scenarios, whether for outdoor durability or indoor elegance.
Our commitment to customization extends beyond options to execution: each project, from residences across South India to international exports, is meticulously crafted to precise specifications by our dedicated team, ensuring every piece embodies both luxury and practicality”, speaks Avinash Suresh, Managing Partner.
At BAB Group , the firm integrates ethical business practices seamlessly with modern techniques to adhere to industry norms and guidelines rigorously. As a certified member of the Leather Working Group (LWG) and ISO-certified Company, the firm upholds stringent environmental and operational standards. The firm's long- standing relationships with customers in the US and China nurtured over three generations, exemplify its dedication to ethical practices and collaborative partnerships. Internally, the company's production processes undergo a meticulous 24- step quality control regimen, overseen by a dedicated team and supported by advanced WUDU software for comprehensive monitoring and management. This ensures that every piece of leather and furniture meets the exacting standards, driving unparalleled quality and customer satisfaction.
"Founded in 1945, we began as a modest leather trading venture under the guidance of my grandfather. His vision and dedication laid the foundation for our journey into international markets, initially exporting to the US, China, and beyond. As subsequent generations assumed leadership, we evolved into a multifaceted organization, spanning furniture manufacturing and automotive interiors”, adds Avinash.
At BAB Group, we blend timeless craftsmanship with modern innovation, ensuring each piece embodies luxury, practicality, & enduring style
Charting Global Expansion
Looking ahead, BAB Group is poised for extensive growth and expansion. The firm is focused on expanding its presence through distribution channels across the UAE and establishing showrooms in key markets such as Saudi Arabia, Bahrain, Qatar, Oman, and various regions within the UAE. Simultaneously, the company has al- ready initiated plans to enter the Australian market within the next three years, capitalizing on emerging opportunities. Additionally, it is also actively exploring opportunities in the UK, targeting markets where luxury leather products resonate with discerning consumers. The firm's strategic approach emphasizes flexibility and responsiveness to market dynamics, ensuring that it stays aligned with growth opportunities wherever they arise, with long-term goals extending to further expansion into China, the UK, and Australia.
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