To restrict the pollutant level in the atmosphere, the Indian government has come up with the BS6 emission norms. To comply with the BS6 emission norms, automakers are implementing Selective Catalytic Reduction (SCR) systems in their vehicles. The SCR system uses a diesel exhaust fluid named ADBLUE to break down the pollutants and reduce the emission of harmful gases into the atmosphere.
The growing urbanization and the number of environmental regulations combined with the rapid expansion of the automobile sector over the years have been helping the Indian ADBLUE industry thrive in India. The Indian ADBLUE sector is estimated to reach $1234 million by 2027, at a CAGR of 2.8 percent.
Incorporated in 2017, Autograde Industries is a Kerala-based ADBLUE Manufacturing firm. An ISO 22241 certified firm, Autograde is registered with Kerala State Pollution Control Board under the Green category. The firm operates as the ADBLUE manufacturing division of its parent company HKA Group, which started it as a joint venture with Novax, Taiwan after BS6 emission norms were mandated. While Autograde solely focuses on the manufacturing of
ADBLUE, what makes the firm stand out from the rest of its peers in the market is the wide range of options it offers to its clients as the mode of supply, which are direct dispensing facility, 210 liters HDPE drum, 20 liters container, 1000 liters IBC tank, and 20,000 liters flexi tank.
Autograde is the first brand in India to establish the direct dispensing model of ADBLUE. The magnetic collar-enabled dispensing system at Autograde connects to the magnet at the opening of the ADBLUE filling tank. This practice avoids accidental filling of ADBLUE to the Diesel tank.
The Autograde team works in cohesion with internationally recognized testing and accreditation bodies to meet the quality standards as per its global reach. All compliances and standards adhering to ISO 22241 are strictly followed at the franchise units of the firm. The firm has an in-house QC lab and also gets third-party assistance from a nationally accredited laboratory for its QC testing. Autograde also retains the samples from each batch of ADBLUE production in the QC lab to ensure product quality.
The uvp of autograde is that it sells premium quality products at a discounted price through all of its franchise outlets
Starting in 2017, Autograde has come a long way in a short period and has already developed a strong network of 984+ dealers across Kerala, Karnataka, and Tamil Nadu. HKA Group, the parent company, has a business legacy of 98 years and is currently run by the third generation. While its competitors sell ADBLUE at a high price, Autograde has always been focused on catering premium quality DEF at a price rate almost 30 percent cheaper than its peers. The firm also provides a wide range of facilities to its clients, such as IoT-based direct dispensing facility, ERP software for strategic road mapping, and unique rewards & loyalty programs.
Apart from its tie-ups with petroleum companies, Autograde has been approaching some of the big names in the market by customizing its investment models to suit their needs. Coming to its future roadmap, Autograde is planning to establish around 3000 franchises all over India in a period of 3-to-4 years. Within five years, the firm has plans to establish one manufacturing unit every 300 km radius. As part of its centennial anniversary celebration, the firm is also planning an IPO by 2025.
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