Fragrance products in the form of perfumes, colognes, and deodorants have gained prominence as essential personal care products, in recent years. The fragrance market in India is anticipated to reach INR 139.44 Bn by 2024, expanding at a compound annual growth rate (CAGR) of 15.93% during the forecast period, from its 2019 value of INR 66.58 Bn. The market growth is attributed to the growing trend of personal grooming, coupled with increasing demand for luxury and exotic fragrances. Moreover, with a rise in disposable income and improved awareness regarding personal hygiene, people are not hesitating to splurge on fragrance products, thereby propelling the growth of the market.
Arwen Fragrances Pvt Ltd is one of the fastest-flourishing organizations in the manufacturing sector, offering a wide spectrum of quality products. The firm is an esteemed manufacturer of Perfumes, Skin Care, Hair Care, Personal Care, and Hygiene products. With the virtue of its quality work the firm has created a unique place for itself in the manufacturing realm and is catering to innumerable well-established clients in the market. Utilizing its product development
capabilities, it can create what is arguably the best body mist under its in-house brand Ital Veloce and an extensive range of Perfumes under its brand Otto Quotidano. Skincare and Bath and Body care products are offered under its contract manufacturing division.
Arwen Fragrances has proficient and dedicated design team, licensing team, fragrance development team, expertise in online marketing and a strong offline sales force. This 360-degree structure allows the firm to create a great product for its clients and offer them insight along with the support in getting their product in the market. Also, the firm has a focused team for start-ups and a dedicated manufacturing line solely to meet requirements of the start-ups. This means new entrants can launch without worrying about MOQ. All in all, Arwen Fragrance is nimble and can respond effectively to the needs of a start-up as well as established brands in the market.
The firm has created a unique place for itself in the manufacturing realm and is catering to innumerable well-established clients in the market
Arwen Fragrances ensures to stay abreast with the latest trends and technology in the market; it is equipped with a flexible and robust manufacturing set-up that allows the firm to meet any requirement from any client. The firm is very specific about timing and never misses a deadline. Its custom resource planning software allows the firm to track 100's SKUs through all stages of manufacturing and quality control right through to the final delivery. The clients get real-time access to the stock the firm holds for them which immensely improves their planning. Further, Arwen Fragrances promise a turn-around time that makes fast-fashion companies blush. Its manufacturing unit is situated within the proximity of 30 minutes from the clients' office, which offers the agility required to ensure production and delivery in the required amount of time.
Arwen Fragrances is very much optimistic about the future of this market, so much so that it has invested heavily in improving its capacities and has in-vested in an additional 25000sq ft space not far from the main manufacturing hub to further expand its capacities and capabilities. With steady progress, it aims to be a world-class product design, development, and manufacturing resource to the marketers.
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