Registering the fastest growth in terms of value over the next ten years, India will emerge as the most lucrative market in the textile chemical market. The covid-19 crisis affected the Indian fashion and textile sector holistically. The pandemic has fast-tracked the need for digitization across the value chain, and the boom in online retail (E-commerce) established new fashion trends, like ‘Leisure wear’ for people Working from Home.
Market returning to its usual self, the ‘Revenge shopping’ trend has been observed as people who could not shop in brick-and-mortar stores before are now rushing to buy at these fast fashion stores. With over five decades of presence across the globe, Apna Organics Group is the most prominent family-managed business from India in manufacturing textile auxiliaries and chemicals for construction, water treatment, and paper industry.
The textile chemical industry faces the central issue of customization and standardization of products from customer to customer. At Apna Organics, they go through customers’ requirements and understand their machines and processes in detail. The company has state of the art application lab where they test all innovations before sharing them with its customers.
Apna Organics aims to be at the forefront of any innovation; under ‘Sustainable Manufacturing,’ they have launched a complete package for the textile and garment industry named ‘Green-Tag by Apna Organics program as this initiative assists in better leveraging by the brand manufacturers. “We have people associated with us over 4-5 decades who have seen the textile industry from nascent stage to today’s age, that gives us a better understanding to application end of the chemistry over the many years including the limitations”, says Santosh- Saraf, Director, Apna Organics.
Serving Legacy of Quality
Apna Organics follows a balanced approach between theoretical and practical chemistry. The company provides an expanded range of products in the clothing category such as Denim, Knit, Sarees, Suiting, Polyamide(Nylon), Home textiles, Yarn dying, Printing Auxiliaries and Specialty Finishes. “Our ‘Quality First’ approach has been the ethos of this family-managed organization where they have refused to supply products to customers who do not qualify for the stringent system. We believe we are not selling chemicals but providing our customers with a sustainable solution”, speaks SantoshSaraf.
Apna Organics follows a balanced approach between theoretical and practical chemistry
Apna Organics has a team of textile engineers worldwide who have worked on the floor level, giving them the practical dimension to think from and have consultants around the world guiding them about the upcoming market trends and requirements. The company believes in understanding chemistry from a theoretical and practical approach and applying it successfully, which is one of its crucial differential factors. The pricing and customer service have made a significant difference by providing a competitive edge in this ever-competitive market which affects the rate of adoption of these technologies. The company holds numerous certifications such as ISO 9001, OHSAS 45001, ISO 14001, GOTs, Eco-Passport by Okeo-Tex, Green Screen, ToxFMD, and others which helps the textile manufacturers to work with several brands together.
Apna Organics is looking forward to a significant shift towards sustainable manufacturing, focusing on the bottom line even more due to emerging geopolitical issues. The company focuses on developing more sustainable products that reduce the dependency on nonrenewable resources and still give the same results as traditional chemicals.
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