The global Basmati Rice market is valued at USD 10290 million in 2020 and is expected to reach USD 18320 million by the end of 2026, growing at a CAGR of 8.5 percent during the forecast period of 2021-2026. India has a huge market for basmati rice; however, they are in high demand not only in India but also in foreign countries.
Clients today expect basmati rice that is of superior quality in terms of length, slender, and aroma. Maintaining a good procurement channel can ensure a supply of superior quality Basmati Rice to importers, local purchasers, and end consumers in turn. The other major expectation is of good quality with attractive packaging. The brand value created by great packaging is what gives a Basmati Rice supplier an edge over other suppliers and competitors. Since the end consumers expect a premium value from the Basmati rice they purchase, the packaging acts as one of the most imperative medium to ensure the same.
Perfectly understanding the aforementioned requirements, Jodhpur based Anvi Exim offers superior and quality graded basmati and non-basmati rice to clients. In pursuit of the very best basmati rice, the company meticulously selects only the finest Basmati grains. At present, Anvi Exim is offering over 27 different varieties of basmati and non-basmati rice to clients around the world.
The company is offering its products under the brand name “Jaisal” and “Little India” with the best in class packaging and delivers goods to clients on time without any delays. Not just that, Anvi Exim also employs the latest technology to check every batch of rice for its purity.
“What differentiates us from the other players in this segment is the best-in-class procurement practices we follow. We have employed a quality control team that ensures that high-quality standards are fulfilled in the procurement of rice. Secondly, we carry out research and development to ensure the best quality product is offered with attractive packaging,” says Vikash Garg, Director, Anvi Exim.
“Apart from this, we also ensure dedicated after-sale services to resolve any problem faced by our importers/ local clients. This 360-degree approach in ensuring the best product as well as service to our clients along with industry best prices is what gives us the edge over other suppliers,” he adds.
Providing better seeds and better farming conditions to farmers
The biggest challenge faced by the basmati rice producers today is the use of pesticides by farmers, which ultimately impacts the export markets. Despite the combined endeavors to minimize fertilizer and pesticide use, basmati export from India has declined, according to reports. Hence, it is imperative to make judicious use of pesticides and fertilizer to reverse the decline in basmati rice exports from India. Therefore, Anvi Exim is implementing contract farming, where the company provides farmers with better seeds and better farming conditions which helps the farmers earn more revenue ultimately.
What differentiates us from the other players in this segment is the best-in-class procurement practices we follow
360 – degree approach
Anvi Exim follows a 360-degree approach to deliver the best quality product to its client. The company’s procurement team procures the best quality Basmati Rice in consonance with its dedicated quality control team. Once the rice is procured, Anvi Exim’s supervisors and laborers ensure seamless processing and packaging of the rice. While the business development team ensures that orders keep coming in, the supply chain management team does a great job in delivering the rice consignment to the client. Furthermore, the dedicated accounting and finance team manages all the payments and revenue tasks. This entire organization is impeccably managed by Vikash Garg and Anshul Garg - the directors of the company who are also known as ‘The Rice Wise Brothers.’
The Journey so far
Although Rajasthan is not the right place to set up a basmati rice company, Anvi Exim did not look at it as a disadvantage, rather looked at it as an opportunity. “We began our journey as a small company in the year 2011 with a vision of providing better quality products and quality services. This vision of ours has helped us to grow into one of the best rice exporters in the country. However, we have also gone through difficult times but that is just part of growing up and getting established,” concludes Anshul Garg, Business Head, Anvi Exim.
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