India has always been a country of adherent sports lovers and when it comes to our national sport hockey, it holds a special place in the heart of every Indian. Eleven medals comprising of eight gold, one silver, and two bronze, out of the total of 35 medals won by India at the Olympics till now have come from the field of hockey. The world stood in bewilderment, as the champions of the then Indian hockey team created magic with their hockey sticks. Extending support to such a splendorous sport, Alfa Hockey has been seamlessly engaged in creating exclusively advanced composite hockey sticks that can take the game and confidence of the players to the next level.
Appearing in the hands of more than 16 players of the Indian hockey men’s and women’steamduring the Tokyo Olympics, 2021, the hockey sticks manufactured by the Jalandharbased firm Alfa Hockey was the reason behind India’s Tokyo Magic. Being active in the sports goods manufacturing industry since the late 1960s, Alfa Hockey is regarded as one of the prominent manufacturers of best quality composite field hockey sticks at present.When the world was gradually transitioning towards the highly durable and powerful composite hockey sticks, Alfa Hockey became the first successful Indian company to start the production of composite hockey sticks in 2010.
“At that time, other countries were manufacturing composite hockey sticks but Alfa Hockey wanted to bring a change from wooden sticks to
composite sticks and enable India to become a prominent sports equipment manufacturer across the globe. With great determination, feedback received from our players and focused on improvising the products. Alfa Hockey created 95 percent carbon implanted composite hockey sticks with the help of Taiwanese know how and technical support. Although it took a great deal of time to convince the foreign buyers about the efficiency of our hockey sticks, we are now catering to the current demands of the hockey industry and acknowledged as one of the leading composite hockey stick manufacturing brands around the world", states Jitin Mahajan, IBD(International Business development director), Alfa Hockey.
Exploring The Nuances Of The Hockey Equipment Segment
Alfa Hockey started its journey as Sukhdev & Company and has been in the business of making sports goods since 1960. Pooja Enterprises, was established in 1991 under the leadership of Nitin Mahajan and Jitin Mahajan who took the vision of their father Sukhdev Raj Mahajan to add a new dimension to the entire sports business by targeting a wide range of customers. Rooted in the fundamentals – Strong product Line, Competitive Price, Dedicated Employees, Sukhdev and company product line includes hockey sticks hockey balls and hockey protective Equipment.
Alfa Hockey started working on every Equipped with specialist technical knowledge in manufacturing sports products, every product of the firm is designed & manufactured in the different departments headed by accomplished employees and is backed up by traditional manufacturing skills coupled with the marvel of new technology. With a notion of exploring the market of hockey equipment, Pooja Enterprises soon took the brand name of Alfa Hockey and started exploring the nuances of the hockey equipment segment both within India as well as abroad.
We are now catering to the current demands of the hockey industry and acknowledged as one of the leading composite hockey stick manufacturing brands around the world
Manufacturing approx. more than 4000 hockey sticks per month, Alfa Hockey is catering in three continents Asia, Europe, and Africa. Apart from Indian players, international players from countries like the US, UK, France, Poland, Argentina, Chile, South Africa, Kenya have played with Alfa hockey sticks and this emphasizes the brand’s distinctiveness in the global market. “We have always wanted to put India’s name as a leading manufacturer of premium hockey sticks, and we have succeeded in that.
Earlier we had seen many Indians players were preferring foreign brands, but today we feel proud to say that, our Indian players prefer alfa brand. Today we are being approached by international players and customers who earlier had doubts about Indian products, and we feel that we have done something for India", concludes Jitin.
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