The waterproofing sector in India is witnessing significant growth, fueled by the booming infrastructure and housing markets. Introducing new construction technologies and products, alongside regulatory measures like the Real Estate Regulation and Development Act (RERA), has heightened the demand for reliable waterproofing solutions. Organizations now prioritize high-quality waterproofing in new constructions to meet customer expectations and regulatory standards. In an industry where infrastructure development and real estate expansion drive demand for high-quality construction materials, Alex Extrusions stands out as one of India’s leading manufacturers of bitumen-modified waterproofing membranes.
Established in 2014, the company has quickly positioned itself as a key player in this niche market. “We manufacture an average of 2,000 rolls per day, translating to 200,000 square feet of waterproofing membranes daily,” says Rajesh Tulsian, Director at Alex Extrusions. The impressive output is supported by a state-of-the-art manufacturing facility in Kolkata, equipped with European machinery and technology from Belgium. From the plant’s inception, European experts from Belgium have been integral in setting up the facility and training the local workforce.
The company’s offerings include APP (atactic polypropylene) and SBS (styrene-butadiene-styrene) torch-on membranes, self-adhesive membranes, and anti-corrosive pipe wrapping coatings.
To ensure the company meets the construction industry’s evolving requirements, the research and development team at Alex Extrusions consistently works to improve these products. These products are essential in various applications, from roofing and basements to bridges and swimming pools, where waterproofing is critical for structural integrity and longevity. The APP membranes are mandatory in all government projects and extensively used in commercial and residential applications. They offer excellent adhesion, moisture and vapor resistance, and high tensile strength, making them ideal for various waterproofing needs.
The company maintains stringent quality control measures, from raw material procurement to the final product, at every production stage. It has incorporated continuous feedback mechanisms to ensure long-term product performance across various climatic conditions. Being the only significant waterproofing membrane manufacturer in the eastern region, Alex Extrusions has a competitive edge. It allows them to serve clients efficiently across eastern, northeastern, central, and even southern India. The geographical advantage, combined with the company’s capacity to produce high-quality products at competitive prices, makes it an attractive partner for businesses looking to market and sell these products.
Being the only significant waterproofing membrane manufacturer in the eastern region, Alex Extrusions has a competitive edge
With a leadership team with deep roots in the waterproofing industry, the company leverages extensive experience and knowledge to develop advanced products. Its journey began with producing jelly for waterproofing cables and evolved into manufacturing waterproofing compounds and membranes. The journey of Alex Extrusions has not been without challenges. Introducing a new product to the market required significant effort and time, but its perseverance paid off. Securing OEM partnerships with major companies marked a turning point, leading to better capacity utilization and steady growth.
The continuous pursuit of innovation enhances product performance and helps maintains competitive pricing. The company’s plans to diversify into exports, particularly to Southeast Asian markets, demonstrate its forward-thinking approach and ambition to expand its global footprint. Alex Extrusions exemplifies how a focused approach to quality, innovation, and strategic positioning can drive success in a specialized market. As the demand for advanced waterproofing solutions continues to grow, the company is well-positioned to capitalize on these opportunities, delivering exceptional products and services to its clients.
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