In the era of rapid globalization and indu- strialization, businesses need smooth operation and high durability of vehicles and machinery to sustain. Since the making and maintenance of hardware in these vehicles is a tedious process, it requires numerous resources such as capital, power, raw materials, and labor. Post-manufacturing, a crucial part of the product life cycle is ensuring the constant and smooth working of the machinery using the right lubricant to regulate the performance.
The usage of lubricated machinery reduces friction between moving parts, boosts fuel efficiency, and prevents overheating & breakdown, enhancing the lifespan of the machinery. Thus, one is currently witnessing an increased demand for quality lubricants in the market. Amongst a plethora of companies stands out Acceron, which has operated oil plants in Ahmedabad and Hyderabad since 2019. The company has a skilled team of experts from various fields of inventory sales, logistics & commerce, manufacturing units, and marketing, enabling it to offer products with high-quality standards and reasonable pricing.
As a trusted establishment, Acceron procures additives from convenient sources in India and renowned US-based vendors. It offers a comprehensive spectrum of engine oils, gear oils, greases, and other fluids that accelerate the functions of the automobile and machinery.
Usually, majority of Indian oil companies collaborate with middle-eastern oil tycoons to increase their sale in Indian markets but Acceron Industries Lubricants and Grease was established around 2023 in UAE instead to supply Indian based oil in UAE.
Thus, supporting government’s Make in India campaign.
“Our sales team has unwavering commitment and regularly visits workshops and retailing markets to educate mechanics and retailers about innovations. This helps us to expand and improve the quality and development of products.
Additionally, it ensures in sustaining of the company’s core values such as innovation of ideas & processes, ownership of the company’s vision, performance-oriented workers, and accountability of employees, customers, and other stakeholders. Besides these values, we also focus on affirming customer relationship management by accepting constant feedback from clients and delivering the finest services”, explains Rajneesh Yadav, Director, Acceron.
Initially, Acceron was started as Heera Supplement Company in Hyderabad by Chandresh Kakkad in 2012, wherein the company offered a single product of coolant to the market and slowly transitioned to multi-fold dimension. Furthermore, the company isn’t a family-run business but involves highly dedicated and hard-core professionals who are bound by decades of rich experience.
Today, Acceron has a diverse portfolio of products like automotive lubricants for cars, passenger vehicles, 2 & 3-wheelers, tractors, and even construction equipment. Moreover, the marketing of these products is done extensively in the west and south Indian markets, as they have feasibility for high range quality products. Further, the organization not only functions in India but also operates swiftly in Dubai along with warehousing facilities.
Acceron also focuses on affirming customer relationship management by accepting constant feedback from clients & delivering the finest services
“Indian lubricant market is estimated at 2.87 billion liters in 2024 and is expected to further reach 3.15 billion liters by 2026. Furthermore, the Indian automotive sector accounts for 58 percent of total lubricant consumption due to increased vehicle sales, rising disposable income, and great development in infrastructures of our economy, making it the single largest consumer of lubricants. Acceron has strategically decided to embody of Make in India movement in the company’s production process. Our success story is an amalgamation of growth, ambition, and commitment to quality. Thus, our products satisfy the requirements of new generation vehicles on Indian and Dubai roads”, elucidates the Director.
In conclusion, Acceron is determined to get a hike in its sales volume of 4000Kl by next financial year and aims to expand into the industrial lubricants sectors as well. Additionally, the company also aspires to explore and flourish in GCC countries, and African and South-East Asian markets.
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