In the fast-paced world of sports, where every athlete strives for perfection and every team strives for victory, sports equipment plays a crucial role. Recent projections indicate that the global sports equipment market is poised to reach $337.73 billion by 2030, highlighting India's emergence as a leading hub for sports goods. This trajectory is bolstered by proaactive government initiatives and policies fostering trade and manufacturing, including programs such as the ‘Fit India Movement’ and ‘Khelo India’. Abnashi Sports, founded in Meerut, UP by Brij Mohan Dhingra about three decades ago and now helmed by Harjas Rai Dhingra, epitomizes this evolution. Under the leadership of Sabi Dhingra and Avirai Dhingra, spanning three generations, the company produces 2000+ high-quality sports products, championing innovation with a Make-In- India ethos.
Commitment to Sustainability
Today the manufacturing industry faces challenges in maintaining standard product quality, affordability, and timely deliveries. Fluctuating raw material availability and pricing affect quality consistency, while high prices limit market accessibility. Slow production times hinder timely deliveries, posing a competitive disadvantage against global counterparts. To overcome these hurdles, Abnashi Sports prioritizes quality assurance and competitive pricing, ensuring accessibility without compromising quality. The company’s proper customer communication initiatives aid informed decisionmaking, while often upgradation with investments in advanced manufacturing setups and streamlined organizational structures enhance production efficiency for timely deliveries.
Ensuring production and supply of high-quality sports equipment is the firm’s top priority. The firm upholds industry standards through rigorous Quality Assurance Processes, overseeing every manufacturing stage from high quality raw material sourcing to final product inspection before delivery. The company’s products undergo thorough testing and certification by recognized authorities, ensuring compliance and safety. Partnering with trusted suppliers, Abnashi Sports access premium materials for durability and performance, and its dedicated Quality Control team conducts comprehensive inspections to maintain quality standards.
“We actively seek client feedback for continuous improvement and innovation in our product development processes. Quality is not just a goal but a guiding principle at Abnashi Sports. Our recent achievements highlight our sustainability commitment as we proudly serve global clients, including renowned European and UK brands, through close collaboration and OEM manufacturing for their high volume and top quality requirements”, speaks Sabi.
Abnashi Sports is not just selling products but crafting experiences that elevate lifestyles & define excellence in the sports industry
Redefining Industry Leadership
“As the third generation at the helm, we bring fresh perspectives to the industry. Unlike competitors clinging to old working models - we innovate. Our market insight comes from using the products ourselves, allowing us to make effective enhancements. We streamline operations by dividing tasks among specialized teams to prevent work overload.
Each team member is assigned a dedicated job of expertise, streamlining proficient outcome along with proper communication and accountability with the customer”, shares Sabi. This organizational structure has earned the firm the trust of its clientele. The company’s commitment to excellence is evident in its rapid growth, with its export market share increasing remarkably in just six years. Abnashi Sports has been recognized for export excellence being awarded four times and has secured prominent positions in international exhibitions.
Abnashi Sports envisions a future where the firm is the go-to destination for all sports-related needs, offering top-quality products that enhance its customers' lifestyles. “We're committed to offering top-notch, affordable sports solutions as the interest in the industry surges. Our goal is to become a global leader in the sports category, representing India on the world stage with pride. We aspire to showcase India's capability to produce high-quality sports products and cater to global demand, eliminating the need for imports from other countries. We're committed to affordable, top-quality sports solutions amidst rising industry interest”, adds Sabi.
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