India's Masterbatch market has grown strongly, boosted by the construction sector boom and increasing demand in residential and corporate sectors. Many factors are driving this growth including increased infrastructure investments, modernization of technology, wider applications in wire & cable and plastics among others. With increased popularity of masterbatch coloring and prominence of plastic in automotive, the market is well set to grow further.
However, customers face problems such as product quality issues, material availability and customer support. 3R Polymers has been a leading provider of compounded thermoplastic material solutions for over a decade. In its new plant facility, the company addresses these challenges through delivering quality products backed by exceptional support and employing cutting-edge innovations as well as state-of-the-art facilities.
The company has been growing incredibly since it was founded in 2011 with an increase of its plant capacity from 1500 MT per annum to 10500 MT per annum. Through consistent innovation and rigorous quality control efforts it has managed to maintain strong relationships with its clients based on uncompromising quality in compounds and masterbatches. “The company focuses on quality, infrastructure and skilled manpower to serve booming sectors like mobile communication, automotive and power cables”, says Nitin Aggarwal, Director.
Innovating Quality Solutions for Wire Industries
3R Polymers, a leading PVC Compounds & Masterbatches manufacturer, prioritizing on comprehending the varied needs of industries such as cables and wires in India. The firm is also involved in the active development of halogen-free compounds for safety and environmental concerns, even as it pursues innovations such as PE and PVC compounds for e-beam cables in order to improve customer success rates and cut down foreign dependency levels. Client engagement begins with understanding specific requirements in areas like wire & cable; automotive; medical applications, and more.
The firm’s product range includes PE & PVC compounds & masterbatches with additives which enhances its properties, making them niche players for quality and safety in wire & cable applications. Therefore, the company is able to maintain its market leadership by expanding production unit that actively develops halogen-free insulation and sheathing compounds which ensures high flame retardancy, temperature performance as well as flexibility that is important in meeting the changing demands of the wire & cable segment.
3R Polymers is a leading manufacturer of PE & PVC compounds & masterbatches, prioritizing innovation & quality for wire & cable applications
By focusing on sustainability during manufacturing processes, 3R Polymers aims at minimizing environmental impact while offering value to its customers. This is achieved through a dedicated R&D team that ensures competitive prices and innovative solutions in line with environmental responsibility. With experts from different industries, the teams are divided into various departments such as manufacturing and development. The lab team has improved over time to make sure there is precision and perfection in the development process. Products meet customer requirements across different segments according to international standards such as BIS, IEC, and UL. The company assists its clients 24/7, which fosters strong customer relationships leading to mutual success through working together.
3R Polymers emphasizes innovation and expansion in response to India's burgeoning market for cable & wires, plastics, and PVC materials. This fiscal year the company aims to focus on establishing a sustainable international presence, particularly in Africa and the Middle East. The company is actively engaging with global exhibitions and observing industry trends to ensure up-to-date, efficient products. With plans to increase to 36000 MT per annum by FY 2025, the firm focuses on product development tailored to customer needs.
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