The rising foreign influence, rapid population rise, emergence of female working population, and the fluctuating eating habits of people, have been significantly leading to the popularity of bakery products and cakes. They are also becoming famous nowadays due to their high nutrient value and affordability. On the other hand, consumers are demanding better and newer options so as to meet the burgeoning appetite of the health-conscious Indian population. Following the pandemic, there has been rapid upsurge in the home baking segment, and has been positively affecting the market for players offering bakery products/ingredients. It has become imperative to deliver top-notch products at the best price possible while ensuring prompt after sales service or some value addition.
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