The Indian government has formed a panel for examining the possibility of bringing nutraceuticals under the ambit of the apex drug regulator CDSCO rather than the food regulator FSSAI for addressing regulatory challenges & promote consumer safety. At present, the FSSAI regulates the implementation of nutraceuticals & health supplements under the Food Safety and Standards Regulations, 2022.
The sources stated that challenges in uniform implementation and enforcement, interchangeable usage of the same nutrient or ingredient at various doses for pharma and nutraceutical use & overlap in phylactic as well as therapeutic usage along with disease risk reduction claims which were discussed with CDSCO officials in one of the recent meetings.
In the ever-evolving world of health & wellness, nutraceuticals lead the way by offering creative solutions which combine pharmaceuticals & nutrition. The numerous kinds of segments in the nutraceutical industry comprise nutraceutical companies offering functional foods, dietary supplements, and herbal/natural products. Neutraceutical manufacturing companies are leading the way in shaping the future of health and wellness via innovative practices, technological advancements, and sustainability initiatives. In this article let us look at the multi-faceted ways through which neutraceutical manufacturers are shaping the future of wellness.
Nutraceutical firms are not only product providers but they are also educators on the way to wellness. Nutraceutical companies can help consumers to make informed decisions and make choices regarding their health via digital platforms, engaging campaigns & informative content. Clear communication regarding the advantages of nutraceuticals that are backed by scientific evidence which facilitates in building trust & encourages individuals in taking an active role in their well-being.
Since the commitment to wellness extends far beyond the personal health to the health of the planet several nutraceutical companies are going for sustainability initiatives. This begins with responsibly sourcing raw materials to adopting eco-friendly packaging. This approach is not only holistic but it aligns with the broader wellness ethos. This is done by recognizing the interconnectedness of health as well as the well-being of the environment.
“The nutraceutical industry is quite a competitive one and one that has gained exceptional attention as a result of the COVID pandemic. The realization that building a strong immune system utilizing natural herbs instead of chemical pharmaceuticals acted as a catalyst in driving the growth of the industry,” says Vijay Aggarwal, Managing Director, Purobien Lifesciences.
Nutraceutical companies today are investing heavily in R&D with an aim to build innovative products which address particular health concerns. Functional foods that are fortified with bioactive compounds, probiotics as well as personalized nutrition solutions are gaining traction. For example, organizations are producing functional beverages that are enriched with vitamins, minerals & antioxidants for supporting immune health & overall well-being.
Algarithm produces Omega-3 components that is obtained from microalgae which are plant-based as well as ocean-friendly. The company desires to make Omega-3 consumption not just simple but pleasant and environmentally friendly for all via its unique technologies, novel uses & new delivery systems.
Technological advancements play a huge role in the nutraceutical industry. Precision nutrition that is enabled by AI & genetic testing technologies help in personalized health recommendations. Companies are leveraging data analytics to understand unique health profiles & tailor nutraceutical products for meeting unique requirements and such a personalized approach enhances both efficacy and customer satisfaction.
Nuritas a company located in Dublin leverages a proprietary AI & genomics platform known as Nuritas Peptide Finder for rapidly analyzing billions of hidden peptides both in plants as well as natural food sources for predicting & identifying how they impact particular health areas, receptors & molecular pathways.
“The Nutaceutical sector is predicted to expand to around USD 18 billion by 2025, indicating a phenomenal development rate of 50 percent CAGR. Nutraceutical supplements, which were once popular among youngsters, are now quite popular in the adult VMS (Vitamin, Mineral, and Supplement) market,” says Ritu Tyagi, CEO, Stalwartz Nutraceuticals.
The impact of nutraceuticals is not just confined to any particular region but it resonates globally. Nutraceutical companies have started to expand their reach as awareness of holistic well-being transcends borders. They contribute to a global shift in how individuals approach health & wellness. This global impact reinforces the importance of nutraceuticals which will also help in shaping a future where proactive health management is the new norm.
“The need for nutraceuticals has skyrocketed in recent years on account of the sedentary lifestyles that the majority of urban and semi-urban populace is leading. The resolve to stay away from chemical supplements and adopt a more natural lifestyle has contributed significantly to the growth of the industry. Nutraceuticals provide the perfect solution,” says Anubhav Kansal, Director, Bajaj Nutraceuticals.
One of the major factors that boosted the interest of consumers in nutraceuticals is the covid-19 pandemic. Hence, there has been a surge in demand for healthy nutritional products as well as supplements. Furthermore, the preventive measures taken against the pandemic by using Vitamin D, Vitamin C, sodium, zinc & mineral led to a huge sales of nutraceutical products.
The industry’s emphasis on personalized nutrition combined with initiatives such as informing customers & complying with regulations, makes nutraceutical products as one of the powerful agents of transformation in the healthcare industry. Also, the impact of nutraceutical companies are anticipated to increase since people have started focusing more on preventive as well as holistic approaches for their well-being. Therefore, this will lead to a new era of personalized & proactive health management, globally.
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