The JSW Group is going to invest Rs 250 crore to begin its ecommerce store, JSW One Platforms, which will sell steel, cement and paint products.
The platform is targeting an annual gross market value run-rate of Rs 500 crore by March 2022.
Through this ecommerce venture, the firm is leveraging its unique position to offer customers quality products in the most convenient way. The JSW One MSME platform plans to have a pan-India presence by March 2023.
The company has begun the roll-out of the ecommerce business in Tamil Nadu. It will operate two different technology platforms, servicing the
requirements of customers in the business and consumer segments.
Under its B2B category, JSW is establishing JSW One MSME, a platform which will offer an ecommerce marketplace for small and medium-size manufacturers and contractors including facilitating online transactions, order fulfilment & tracking.
Tata Steel has an online platform, Ashiyana, for the B2C segment, primarily targeted at individual home builders. Around 20-25 percent of the sales come through its online platform.
Arcelor Mittal Nippon Steel India had initiated eSales, which takes up online orders for a range of premium steel products, accompanied with mill-issued quality certificates.
The State-owned Steel Authority of India also has an online platform, Sail Suraksha, to sell steel.
The JSW One MSMSE platform recently started fulfilment operations in Tamil Nadu. During FY22, it is planning to expand in key markets of the South and West, like Maharashtra, Andhra Pradesh and Karnataka.
JSW is also in the process of building another platform, JSW One Homes technology, to provide home-building solutions for individual home builders.
