HPCL and Tata Motors introduce co-branded diesel exhaust fluid

Public sector oil marketing company HPCL, in partnership with Tata Motors, launched a co-branded diesel exhaust fluid, ‘Genuine DEF,’ on Wednesday. The product will be available across HPCL’s 23,000 fuel stations nationwide, along with over 2,000 authorized Tata Motors outlets.

Designed for modern BS6-compliant diesel vehicles, the high-quality Diesel Exhaust Fluid (DEF) plays a crucial role in reducing harmful emissions by breaking down nitrogen oxides into cleaner nitrogen and water. It also enhances vehicle efficiency, optimizes drivetrain performance, and extends the lifespan of diesel engines.

HPCL emphasized that Tata Motors customers can conveniently access Genuine DEF to ensure compliance with emission standards while improving overall vehicle performance.

"Our partnership with Tata Motors for co-branded Diesel Exhaust Fluid is a significant step toward reducing emissions and supporting cleaner transportation solutions," said Amit Garg, Director of marketing at HPCL.

"... Our co-branded Genuine Diesel Exhaust Fluid ensures that Tata Motors customers can access it now even more easily across the country, and achieve optimal performance, while complying with highest environmental standards," said Girish Wagh, Executive Director at Tata Motors.

Diesel Exhaust Fluid (DEF) the non-toxic, colorless solution composed of 32.5% urea and 67.5% deionized water, is used in Selective Catalytic Reduction (SCR) systems of modern diesel vehicles. It helps reduce harmful nitrogen oxide emissions by converting them into harmless nitrogen and water, ensuring compliance with stringent environmental regulations.