Hero MotoCorp, the world's largest two-wheeler manufacturer, announced on Nov 7 that it will enter the European market with an electric scooter range next year. By mid-2024, the company intends to launch the VIDA V1 electric scooter line in Spain, France, and the United Kingdom.
"With this foray into Europe with our electric vehicles, I am confident that Hero MotoCorp will soon emerge as a trusted brand in key markets in the region, just as it has done in other parts of the world," Hero MotoCorp Executive Chairman Pawan Munjal said at EICMA motor show here.
The company's philosophy to have a clean, equitable and hospitable planet for future generations is enacted through its products, and services, he added. Hero MotoCorp CEO Niranjan Gupta said the company is collaborating with credible partners in the UK, Spain, and France to start commercial operations in each of these markets by mid 2024.
"We will first introduce our electric scooter VIDA V1 in these countries and then expand our offerings with high-capacity premium ICE motorcycles and scooters, which are showcased here," he said.
With expertise in providing high-quality personal mobility solutions at affordable prices, Gupta believes the new product line will be well received by customers worldwide.
The VIDA V1 will be the first product to be released in multiple European markets, beginning with Spain and France. Concurrently, the company will begin operations in the United Kingdom. Hero MotoCorp plans to begin commercial operations in the region around the middle of the calendar year 2024.
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