Ather Energy is making a significant wager on its EL scooter platform, which will be put into service at its Maharashtra plant in Aurangabad (formerly chhatrapati sambhaji nagar) in the coming years.
“We are very excited about this new platform. It is designed for cost first,it is cost-optimised from an architecture perspective which should hopefully allow us to launch more aggressively priced products,” Tarun Mehta, Co-founder and CEO of Ather, told ET Auto in a recent interview. According to Ather, by FY31, about 40% of the two-wheeler market, this is dominated by the electric scooters.
It is believed by the top management within scooters that the majority of new scooter sales will boost electronics ecosystem by that point in time.“In general, we are very bullish about scooters. Within two-wheelers, scooters have been outgrowing motorcycles for a while. This is why they have been gaining market share and we believe that is going to continue happening for a while,” he added.
This conviction is also based on "two essential truths" concerning electric scooters. First, they provide a better riding experience with less noise and vibration, as mehta mentioned. With so much software available, able to focus on quality and also feel like an upgrade.
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