“Amazon India has seen a 60-80 percent increase in new seller registrations as compared to February, as more small businesses and traders look to come online with the growing adoption of e-commerce,” said company VP, Manish Tiwary.
Amazon.com, Inc. – the American Multinational technology company founded by Jeff Bezos first launched its distribution network in 1997. Offering e-commerce, cloud computing, AI, and digital streaming services, Amazon is considered to be one of the world’s most valuable brands.
The company initially began its journey as an online marketplace, offering books later it expanded to sell various other goods such as electronics, software, apparel, jewelry, and many others.
Currently, Amazon - the US-based e-tailer has over 6.5 lakh merchants on its platform, before starting the festive sales on the 17th of this month, up from 5 lakh during the sale in 2019. However, for the Prime subscribers, the festive sale will be made available a day before the actual sale date.
“We are seeing customer behavior on both ends. We have Prime Members – who are shopping at a higher frequency and in a larger number of categories, grocery is the best example of that. Even in our other services like Amazon Pay, streaming (Prime Video), we are seeing far higher engagement. If I look at August and parts of September, the new customer acquisition has gone well ahead of what we do during business-as-usual,” Tiwary said.
More than 74 percent of the Amazon merchants are very optimistic on the business recovery of the company during this upcoming sale, as per one of the surveys conducted by Neilsen among Amazon merchants, owing to the growth in e-commerce sales with more and more consumers shopping online.
According to Tiwary, “the growth in seller numbers and opening of 10 new fulfillment centers – a total of 60 now – indicates the growth it expects in the upcoming sale season.” Amazon is now having 65 percent of its sellers from various non-metro cities in the country. Redseer – the Market Research firm, has forecasted record gross sales of USD 7 billion online during this festive month. This also includes other e-commerce giants such as Walmart – owned Flipkart and others.
